Kochava takes location data, aggregates it with other data and links it to consumer identities. The data it sells reveals precise information about a person, such as visits to hospitals, “reproductive health clinics, places of worship, homeless and domestic violence shelters, and addiction recovery facilities.”
theconversation.com
Data brokers know everything about you – what FTC case against ad tech giant Kochava reveals
It’s no surprise that corporations harvest vast amounts of data about people, but documents in an FTC lawsuit detail the stunning amount that data brokers know about you and everyone else.
theconversation.com
