As turmoil in Afghanistan reached a crescendo in August, Donald Trump began talking again with advisers about whether he should announce his 2024 campaign for president right away.
They responded by urging patience, according to three people familiar with the discussions, who like others spoke on the condition of anonymity because they were not authorized to speak publicly. An announcement would force a reshuffling of his newly formed fundraising apparatus, advisers argued, and could complicate his ability to appear on broadcast television without triggering equal time rules.
Some of his advisers were concerned that Democrats might use his announcement in their effort to frame the midterm elections around his candidacy, potentially boosting their own turnout and hampering his plans if Republicans fall short next year. Advisers also argued that he could be more effective electing like-minded Republicans next year if he was not an official candidate himself.
“The biggest point we drove home was that he doesn’t want to own the midterms if we don’t win back the House or Senate,” said one person familiar with the conversations.
The arguments won Trump over, for the time being at least. Instead of a presidential campaign announcement, Trump, 75, has settled on a strategy of winks and nods. As some in his party worry, he is acting like a candidate for public office, and making clear he intends to be one again, without actually declaring so himself.
“He tacitly keeps the 2024 crowd on notice that nobody can move a major muscle until he decides what he’s doing,” said Kellyanne Conway, a former top White House adviser to Trump who served as his campaign manager in 2016. “As for 2024, there has been a shift from intention to urgency as he watches in horror the many failings of this administration.”
How Trump maintains his power over the Republican Party
Former president Donald Trump has remained the main driver of the Republican Party priorities, despite losing his reelection bid in 2020. (Blair Guild, JM Rieger/The Washington Post)
Trump has returned to traveling the country for rallies — including a planned gathering Saturday in Iowa — designed to look identical to his campaign events. He is raising money with the same aggressive online tactics he used during his last campaign — an unprecedented move for a former president. With Trump still cut off from Facebook and Twitter after his supporters attacked the Capitol when he encouraged them to “stop the steal,” aides send out daily emails — often riddled with false statements — on his behalf going after Democrats, detractors and wayward Republicans.
An informal poll of 13 of his current and former advisers in recent days indicated that 10 believed he would run, two said it was a public relations ploy, and another said he was not sure.
“We’re not supposed to be talking about it yet, from the standpoint of campaign finance laws, which frankly are ridiculous,” Trump said on Sept. 11, when asked if he would again be a candidate for president. “But I think you are going to be happy. Let me put it that way.”
In private conversations, he has made clear that he is keeping a close eye on his potential rivals in a 2024 Republican primary, most of whom are unlikely to run if he declares and none of which he currently sees as a threat, according to people who have spoken with him. Trump has asked some of his advisers about the moves of Florida Gov. Ron DeSantis and his former vice president Mike Pence, though he believes neither of them will run should he run, three advisers said.
“I’m running,” he says to people constantly, according to two advisers. He has also made clear to advisers that he wants no changes to the nomination calendar in 2024, leaving Iowa, where he came in second in 2016, as the first-in-the-nation caucus for Republicans even if Democrats decide to go a different route.
Taylor Budowich, a Trump spokesman, declined to discuss his specific plans.
“President Trump remains committed and engaged in Saving America from the disastrous leadership of the Communist Democrats,” he wrote in an email. “All avenues to achieving that remain on the table.”
Trump supporters watch during a rally at the Georgia National Fairgrounds in Perry, Ga., on Sept. 25. (Demetrius Freeman/The Washington Post)
Among some Republicans, another Trump bid is cause for concern. Public polling has consistently shown him struggling to break 45 percent approval across the country, while internal GOP polling this year has found support for his candidacy hovering around 40 percent. His toxic brand continues to turn off voters in the suburbs, according to strategists in battleground states. He faces a litany of other headaches, including investigations into his businesses in New York, and a probe into his role in the deadly Jan. 6 Capitol insurrection.
Many of the party’s top donors have privately told strategists and party leaders they want a nominee other than Trump, according to four strategists and officials. Part of the discussion inside the party has focused not on Trump’s overall popularity, but on whether he might have trouble convincing Republicans in 2024 that he is best suited to be the party’s nominee for the third time. Joe Biden received 7 million more votes in the last election than Trump, who also earned 2.9 million votes less than Hillary Clinton in 2016.
“He has a deep and committed loyal base,” said Bob Vander Plaats, CEO of the Family Leader, an Iowa-based Christian group that has been hosting potential candidates. “But even in that deep and committed loyal base, there are many who don’t think Trump should run again.”
Trump is aware of his challenges, advisers say. In a meeting just before the November election, he was shown polling that suggested his policies were popular — even as he was trailing. Trump, in a surprisingly self-deprecating move, people familiar with the meeting said, jokingly conceded the problem was him.
Despite Trump’s interest in the 2024 race, a large and varied group of potential presidential candidates has begun to test the waters themselves. Pence has been working with Chip Saltsman, the strategist who led former Arkansas governor Mike Huckabee to victory in the 2008 Iowa caucuses. Pence has already visited Iowa, joining former secretary of state Mike Pompeo and a gaggle of Republican senators, such as Tim Scott (S.C.), Tom Cotton (Ark.), Ted Cruz (Tex.) and Marco Rubio (Fla.). Sen. Rick Scott (Fla.), chairman of the National Republican Senatorial Committee, will return to the state in the coming weeks for an address at the Polk County Republican Party gathering in Des Moines, according to a person familiar with the plans.
Pompeo has traveled throughout early states, quietly fundraising and campaigning with state candidates.
“Maybe people are stepping a little more gingerly because the president is coming in,” said David Kochel, a veteran Iowa Republican strategist. “But don’t think that stops anybody from doing the things they can do. We have a lot of races in 2022, so there is a lot of ground they can cover.”
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In August, Trump hired two Iowa experts, Eric Branstad and Alex Latcham, as advisers for his leadership PAC, Save America. Branstad, who helped Trump in his last two campaigns in the state, is the son of Terry Branstad, the former Iowa governor and Trump’s ambassador to China. Latcham, a Des Moines native who worked for Trump in the White House, previously worked in the state for Sen. Mitt Romney (R-Utah), former congresswoman Michelle Bachmann (R-Minn.) and Trump.
Trump also in August called the current Iowa GOP chairman, Jeff Kaufmann, just weeks before Kaufmann was appointed chairman of the Republican National Committee’s effort to design a 2024 nominating calendar.
“He has been a really adamant supporter of our first-in-the-nation status,” Kaufmann said.
They responded by urging patience, according to three people familiar with the discussions, who like others spoke on the condition of anonymity because they were not authorized to speak publicly. An announcement would force a reshuffling of his newly formed fundraising apparatus, advisers argued, and could complicate his ability to appear on broadcast television without triggering equal time rules.
Some of his advisers were concerned that Democrats might use his announcement in their effort to frame the midterm elections around his candidacy, potentially boosting their own turnout and hampering his plans if Republicans fall short next year. Advisers also argued that he could be more effective electing like-minded Republicans next year if he was not an official candidate himself.
“The biggest point we drove home was that he doesn’t want to own the midterms if we don’t win back the House or Senate,” said one person familiar with the conversations.
The arguments won Trump over, for the time being at least. Instead of a presidential campaign announcement, Trump, 75, has settled on a strategy of winks and nods. As some in his party worry, he is acting like a candidate for public office, and making clear he intends to be one again, without actually declaring so himself.
“He tacitly keeps the 2024 crowd on notice that nobody can move a major muscle until he decides what he’s doing,” said Kellyanne Conway, a former top White House adviser to Trump who served as his campaign manager in 2016. “As for 2024, there has been a shift from intention to urgency as he watches in horror the many failings of this administration.”
How Trump maintains his power over the Republican Party
Former president Donald Trump has remained the main driver of the Republican Party priorities, despite losing his reelection bid in 2020. (Blair Guild, JM Rieger/The Washington Post)
Trump has returned to traveling the country for rallies — including a planned gathering Saturday in Iowa — designed to look identical to his campaign events. He is raising money with the same aggressive online tactics he used during his last campaign — an unprecedented move for a former president. With Trump still cut off from Facebook and Twitter after his supporters attacked the Capitol when he encouraged them to “stop the steal,” aides send out daily emails — often riddled with false statements — on his behalf going after Democrats, detractors and wayward Republicans.
An informal poll of 13 of his current and former advisers in recent days indicated that 10 believed he would run, two said it was a public relations ploy, and another said he was not sure.
“We’re not supposed to be talking about it yet, from the standpoint of campaign finance laws, which frankly are ridiculous,” Trump said on Sept. 11, when asked if he would again be a candidate for president. “But I think you are going to be happy. Let me put it that way.”
In private conversations, he has made clear that he is keeping a close eye on his potential rivals in a 2024 Republican primary, most of whom are unlikely to run if he declares and none of which he currently sees as a threat, according to people who have spoken with him. Trump has asked some of his advisers about the moves of Florida Gov. Ron DeSantis and his former vice president Mike Pence, though he believes neither of them will run should he run, three advisers said.
“I’m running,” he says to people constantly, according to two advisers. He has also made clear to advisers that he wants no changes to the nomination calendar in 2024, leaving Iowa, where he came in second in 2016, as the first-in-the-nation caucus for Republicans even if Democrats decide to go a different route.
Taylor Budowich, a Trump spokesman, declined to discuss his specific plans.
“President Trump remains committed and engaged in Saving America from the disastrous leadership of the Communist Democrats,” he wrote in an email. “All avenues to achieving that remain on the table.”
Trump supporters watch during a rally at the Georgia National Fairgrounds in Perry, Ga., on Sept. 25. (Demetrius Freeman/The Washington Post)
Among some Republicans, another Trump bid is cause for concern. Public polling has consistently shown him struggling to break 45 percent approval across the country, while internal GOP polling this year has found support for his candidacy hovering around 40 percent. His toxic brand continues to turn off voters in the suburbs, according to strategists in battleground states. He faces a litany of other headaches, including investigations into his businesses in New York, and a probe into his role in the deadly Jan. 6 Capitol insurrection.
Many of the party’s top donors have privately told strategists and party leaders they want a nominee other than Trump, according to four strategists and officials. Part of the discussion inside the party has focused not on Trump’s overall popularity, but on whether he might have trouble convincing Republicans in 2024 that he is best suited to be the party’s nominee for the third time. Joe Biden received 7 million more votes in the last election than Trump, who also earned 2.9 million votes less than Hillary Clinton in 2016.
“He has a deep and committed loyal base,” said Bob Vander Plaats, CEO of the Family Leader, an Iowa-based Christian group that has been hosting potential candidates. “But even in that deep and committed loyal base, there are many who don’t think Trump should run again.”
Trump is aware of his challenges, advisers say. In a meeting just before the November election, he was shown polling that suggested his policies were popular — even as he was trailing. Trump, in a surprisingly self-deprecating move, people familiar with the meeting said, jokingly conceded the problem was him.
Despite Trump’s interest in the 2024 race, a large and varied group of potential presidential candidates has begun to test the waters themselves. Pence has been working with Chip Saltsman, the strategist who led former Arkansas governor Mike Huckabee to victory in the 2008 Iowa caucuses. Pence has already visited Iowa, joining former secretary of state Mike Pompeo and a gaggle of Republican senators, such as Tim Scott (S.C.), Tom Cotton (Ark.), Ted Cruz (Tex.) and Marco Rubio (Fla.). Sen. Rick Scott (Fla.), chairman of the National Republican Senatorial Committee, will return to the state in the coming weeks for an address at the Polk County Republican Party gathering in Des Moines, according to a person familiar with the plans.
Pompeo has traveled throughout early states, quietly fundraising and campaigning with state candidates.
“Maybe people are stepping a little more gingerly because the president is coming in,” said David Kochel, a veteran Iowa Republican strategist. “But don’t think that stops anybody from doing the things they can do. We have a lot of races in 2022, so there is a lot of ground they can cover.”
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In August, Trump hired two Iowa experts, Eric Branstad and Alex Latcham, as advisers for his leadership PAC, Save America. Branstad, who helped Trump in his last two campaigns in the state, is the son of Terry Branstad, the former Iowa governor and Trump’s ambassador to China. Latcham, a Des Moines native who worked for Trump in the White House, previously worked in the state for Sen. Mitt Romney (R-Utah), former congresswoman Michelle Bachmann (R-Minn.) and Trump.
Trump also in August called the current Iowa GOP chairman, Jeff Kaufmann, just weeks before Kaufmann was appointed chairman of the Republican National Committee’s effort to design a 2024 nominating calendar.
“He has been a really adamant supporter of our first-in-the-nation status,” Kaufmann said.
