Yeah...I used to pay $65-70 + fees on a "company sponsored deal" with AT&T.
Switched to an annual plan at RP that cost me about $16 a month, all fees inclusive, years ago. They dress everything up with "add ons" with the Big Carriers, which you can buy yourself, for less money, if you go with an MVNO.
The ONLY concern I'd point out is that the Big Carriers will prioritize their data over contracted MVNOs at busy venues (concerts, stadium games, etc). I've never noticed any problems, but I don't use much data, anyway.
Verizon is far far better out West here in the boonies, as you can still get service in the National Park areas; AT&T always crapped out barely outside of Estes Park here. Verizon coverage was through much of Trail Ridge Rd.
