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Vinyl record sales surge during the pandemic....

The Tradition

HB King
Apr 23, 2002
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PORTLAND, Maine (AP) — Vinyl record sales surged during the pandemic as music lovers fattened their collections, and audio cassettes began a comeback as well, keeping business spinning at record stores.

Easing restrictions on indoor shopping and continued interest in vinyl records provide stores — and shoppers — something to cheer on Saturday, the first of two Record Store Day dates. Although many stores were closed during the early part of the pandemic, people were listening to records at home and boosting online and curbside pickup sales of vinyl.

Will Emanuel, a University of Maine student stuck at home outside Portland, bought about 50 to 55 albums during the pandemic. “I was absolutely itching to build a collection,” said Emanuel. “I fell in the rabbit hole and now it seems I can’t escape.”

At 20, Emanuel is part of a new generation drawn to the warm sound, album art and retro vibe of vinyl records, joining with older Americans who grew up with the format to increase sales.

Vinyl record sales soared in 2020 during the pandemic year, growing 29% to $626 million and surpassing compact discs in sales revenue, according to the Record Industry Association of America.

Audio cassettes, of all things, are also seeing renewed interest — though still something of a novelty when it comes to overall sales — thanks to some help from Hollywood and Netflix.

“Guardians of the Galaxy” featured a grooving mixtape with hits from the 1960s and 70s that became a chart topper, while Netlfix’s “Stranger Things” featured a mixtape with the Clash and other artists from the ’80s.

That surge in interest in records and cassettes bodes well for the annual celebration of indie music stores, those local music hubs where people can thumb through albums, CDs and cassettes, and talk music.

New releases, a hallmark of Record Store Day, which is being held on June 12 and July 17, include everything from Black Sabbath to The Blind Boys of Alabama, and the Buzzcocks to The Notorious B.I.G.

Many of those are one-time exclusives available only on Record Store Day, making them rare and collectible.

The story of its start begins in Maine, where Chris Brown from Bull Moose Music pitched the idea in 2007, and was joined by Eric Levin from the Alliance of Independent Music Stores.

A year later, the first Record Store Day launched.

These days, retailing is far different from the golden era when teens rushed to their local store to flip through 45-rpm records.

Megastores like Virgin and Tower Records are long gone, but about 1,400 record stores are still in business, said Michael Kurtz, co-founder of Record Store Day. That’s up from about 1,000 stores when the business bottomed out as people shifted to digital music, he said.

Record albums and compact discs account together account for about $1.1 billion in annual sales, a far cry from the $10 billion spent on streaming services like Spotify, according to RIAA.

Nonetheless, new record stores are opening up.

In California, Michael Miller and a friend who have a collection of 5,000 to 6,000 albums apiece decided to open a store in February during the pandemic in Twentynine Palms, not far from Joshua Tree National Park, which has a thriving art and music scene.

“My wife says you want to open a store right now, in the desert? I say sure, why not?” Miller said. Sales are beating expectations, he said.

Like many indie record stores, Miller’s White Label Vinyl provides a place for people to get together, talk about music, and to check out the latest new and used records, and other merch.

Some people shop for new albums, which cost upward of $30 apiece. Others are more interested in classic records.

John Nyboer, a professional photographer in Los Angeles, said he prefers to shop vintage stores for quirky tunes for his 2,000-record collection. Lately, he’s exploring old records from Mexico and South America.

“It’s a really fun way to expose myself to music, to learn about the history, to play amateur historian,” he said.

Back in Maine, Emanuel prefers the sound and experience of vinyl records over digital music. A listener can’t flip through tracks on a record album, he said. Vinyl requires a listener to settle in.

“It helps put the focus on the music itself,” he said. “You appreciate an entire album instead of one or two songs.”

Chris P. Thompson, a composer and percussionist in New York, said that’s precisely why he chose to release his music on records.

“I wanted a format to encourage the listener to invest the time,” said Thompson, who produces electronic music. “There’s more to the experience than flipping through songs on your phone.”

 
And hopefully this will also encourage them to play the music on better equipment.
I grew up with LPs and would never go back. Quality digital blows away LPs IMHO.
 
So, just this Sunday there was a record show in Atlanta. They have it every year, but I haven't been in maybe 10 years since I took my oldest daughter. Now my 17 year old son is into records and CDs, so I took him down there.

It was at least 5 times as crowded as it was 10 years ago. Granted, that was before the vinyl comeback. There were a lot of surprised comments at that visit ten years ago on the fact that a teenager was there looking for records.

So you say, of course it's going to be a lot more crowded now, with vinyl on the comeback. But on the flip side of that, ten years ago there were like two record stores in Atlanta, now there are at least ten. You can buy vinyl almost everywhere...just noticed Cracker Barrell has a nice rack of vinyl records now. You can get anything you want online even much easier than 10 years ago.

Going into it, I thought there was a good chance it would be much LESS crowded than ten years ago, since before the vinyl resurgence it was a rare opportunity to both get in front of a lot of records, and sort of celebrate the niche of being into vinyl. I thought there was a chance it was basically superfluous.

Nope...jam packed. And the other funny thing is that if you told me going in it would be jam packed, I would have expected that would mean tons of teens and 20-somethings, new vinyl hipsters. Nope, not really...was pretty much the same record nerds as 10 years ago but WAY more of them.

The whole experience just made me really curious about the dynamics of the market. I'm assuming that these were record nerds that had kind of fallen out of the game over the years, but the vinyl comeback and new access to records reanimated them, and that pretty much anyone who was ever really into records are definitely really into them in this moment in time.

It was also the first time I've been in a crowded place since the pandemic. Really crowded. I don't know if I was at 2 feet of distance from anyone else the entire time I was there.

I couldn't really enjoy it, because I'm not really looking for anything in particular...I'm a flip through the stacks and see if anything catches my eye record shopper. Literally every bin side by side had someone in front of it flipping, and you had to like pick a box and wait for someone to finish flipping and step in. Then jump in, and when you finished that box, you couldn't move to the right to the next one, because someone was there. For me it was kind of a drag.
 
It was one of my covid hobbies, ended up spending several thousand dollars on audio equipment, probably only a few hundred on albums so far.

I don't think I'll wind up with a huge collection that I'll have to lug around and maintain. But I do like - for now - the ritual of putting an album on the TT, dropping the needle and just listening to an album as opposed to a playlist or single tracks.
 
It was one of my covid hobbies, ended up spending several thousand dollars on audio equipment, probably only a few hundred on albums so far.

I don't think I'll wind up with a huge collection that I'll have to lug around and maintain. But I do like - for now - the ritual of putting an album on the TT, dropping the needle and just listening to an album as opposed to a playlist or single tracks.

I still have the 200+ album collection from my youth.

I remember joining the Coast Guard and after going through boot camp and getting acclimated to my first duty station, I visited a "record" store. All the vinyl was gone and replaced with CDs. I was like WTF? Seemed like it happened overnight.
 
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Red Rooster has an amazing selection of used vinyl but he has them packed so tightly in the crates that's a real pain to look. Vinyl Cup has a nice selection and it's much easier looking.
 
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I had about 200 in my collection before the pandemic started and now I'm sitting at just above 500 so I got a little carried away there.. I've been selling some here and there and it's crazy how much some of them go up in value in very little time.
 
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I had about 200 in my collection before the pandemic started and now I'm sitting at just above 500 so I may been a little carried away there.. I've been selling some here and there and it's crazy how much some of them go up in value in very little time.

Where do you sell them?
 
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Red Rooster has an amazing selection of used vinyl but he has them packed so tightly in the crates that's a real pain to look. Vinyl Cup has a nice selection and it's much easier looking.
V cup is my go to shop. Luke has been a family friend for years and a great guy. I've spent at least $2,000 between V Cup and Marv's. At last count we have 1,207 records. Not all of them have been purchased from Luke but every time we go to one of his shops it's at least $150.
 
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I had about 200 in my collection before the pandemic started and now I'm sitting at just above 500 so I may been a little carried away there.. I've been selling some here and there and it's crazy how much some of them go up in value in very little time.

V cup is my go to shop. Luke has been a family friend for years and a great guy. I've spent at least $2,000 between V Cup and Marv's. At last count we have 1,207 records. Not all of them have been purchased from Luke but every time we go to one of his shops it's at least $150.


What kind of systems do you guys have?
 
What kind of systems do you guys have?
Nothing special at the moment. Yamaha RX-V385 receiver, Audio-Technica LP-120 and some loud speakers I've had for years. I'm currently looking for a vintage Pioneer receiver and some decent vintage speakers at a decent price. I did upgrade the cartridge on the record player to an Ortofon 2M.
 
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I run an AT-LPW40WN with Klipsch speakers and I'm not sure on the receiver I have but it's also a Yamaha.
I’ve got a Klipsch 5.1 system in my living room hooked up to a Yamaha 383 and if I don’t go vintage for my music room I’m seriously considering Klipsch floor speakers for my vinyl collection.
 
Spent a fortune (for me) the last several years. In this context my Bryston digital player, Benchmark DAC and Audio Research Preamp are the most relevant. Only for those who sit and just listen to their music.
 
I’ve got a Klipsch 5.1 system in my living room hooked up to a Yamaha 383 and if I don’t go vintage for my music room I’m seriously considering Klipsch floor speakers for my vinyl collection.

I really enjoy the towers since I upgraded about 8 months ago. I'm still waiting to get a sub but figured this would be a good start.
 
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What kind of systems do you guys have?
1982 Mitsubishi dual mono block amp with matching components. Total sleeper absolute beast. Over the years I’ve sold a ton of vintage gear such as a cherry still in original box Pioneer SX 1250. I run Jensen 3152 speakers because they kick ass but have little resale value. Turntable is an old Dual.

Really tough to find quality vintage gear for cheap anymore. Stuff keeps going UP.
 
1982 Mitsubishi dual mono block amp with matching components. Total sleeper absolute beast. Over the years I’ve sold a ton of vintage gear such as a cherry still in original box Pioneer SX 1250. I run Jensen 3152 speakers because they kick ass but have little resale value. Turntable is an old Dual.

Really tough to find quality vintage gear for cheap anymore. Stuff keeps going UP.

That sounds great. I'm no expert, but spent a considerable amount of time going down the rabbit hole in terms of reading about the gear.

It seems there's definitely a "they don't make it like they used to" feeling for some of the gear.

While also some significant improvements in class D amps and all things digital.
 
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My neighbor has a teenage girl who bought a cassette tape of a BTS song to help them game the Billboard Hot 100. Just hearing his story brought flashbacks of how horrible those things were.

This has been my csb for the day.
 
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