Well that is a matter of opinion. I subscribe to the point of view that prefers that ISU has success. If they have worked for it, ran a clean program, etc...then good for them.
If Iowa is sucking hind tit in this state because ISU has built their program up, then maybe there is some motivation to make some needed changes to the staff and/or philosophies that guide the program. If the Hawks don't like where they are sitting, then go to work and get better...don't hope that others suck.
BTW, I think Iowa does a great many things VERY, VERY WELL as an overall program and in large part, the football program is very good in many ways. But I also think that they have a few very persistent, aggravating weak points that take away from their overall great program...and these have been tolerated for far too long IMO.
It seems as though either stubbornness, lack of recognition, personal loyalty that overlooks actual performance/results, etc, cause these issues to persist year after year. If ISU "showing the way" causes Iowa to take stock of themselves and make a few changes, then that's life. It is a competitive environment, we need to meet the challenge, not hope that others also do not achieve.