Yeah, apathy probably isn't the correct phrase to use in describing Iowa FB ticket sales. People will always buy their tickets unless Iowa FB gets too early to mid 70's bad, which I don't believe will happen, at least not with this staff.
As to only 400 ticket holders donating, how much is required to support the team, monetarily speaking? Tix prices seems to keep rising, and for a while now you have to pay for your seat selection, and then add concession prices, parking, hotels, food outside of Kinnick, gas, etc, etc, etc. Now, SWARM Inc. is asking for support from FB fans and that's fine. But at what point are people saying "enough is enough, I am content with product on the field, SWARM be damned."? I believe that's the point SWARM Inc is at, or having trouble convincing people to give more.
Swarm is between a rock and a hard place, especially when you throw in MBB and WBB.