Prime is playing the game to the extreme. Because of this, and the fact that he's a rather polarizing individual to begin with, a lot of people are going to despise him for it, especially when you get stories like this that focuses on what the players go through who are let go. Easy to criticize him, but only time will tell if he can be successful this way. He's not the first coach to lose a large portion of his roster in his first season (although usually it's a case of players wanting to leave on their own). Unfortunately for us who value developmental programs like Iowa, we are going to only see more and more of this, especially if Prime proves to be at least somewhat successful.