I saw this quote in an Athletic article on why Texas and OU are leaving. Does anyone have any insight why the Big12 was going to take such a step back in terms of TV revenues?
Obviously the recent deals for the Big10 and the SEC were very high. And I constantly see people throw out that having high population states no longer matters because of cord cutting and as a result the Big10 would never offer Rutgers if they were doing things today, etc.
I wouldn’t have expected the Big12 deal to be as big as the Big10 or SEC but I also wouldn’t have expected them to get an extreme low ball offer. Does anyone know why that would be? What is worse for the Big12 compared to the last time they negotiated a TV deal?
Here is the quote I’m talking about
The Big 12’s television contracts with ESPN and Fox expire after the 2024-25 season. The league was informed this spring through the TV consultant it hired that neither network was ready to discuss a new deal, and a source told The Athletic that the preliminary figures for the Big 12 rights were “very, very low.”
theathletic.com
Obviously the recent deals for the Big10 and the SEC were very high. And I constantly see people throw out that having high population states no longer matters because of cord cutting and as a result the Big10 would never offer Rutgers if they were doing things today, etc.
I wouldn’t have expected the Big12 deal to be as big as the Big10 or SEC but I also wouldn’t have expected them to get an extreme low ball offer. Does anyone know why that would be? What is worse for the Big12 compared to the last time they negotiated a TV deal?
Here is the quote I’m talking about
The Big 12’s television contracts with ESPN and Fox expire after the 2024-25 season. The league was informed this spring through the TV consultant it hired that neither network was ready to discuss a new deal, and a source told The Athletic that the preliminary figures for the Big 12 rights were “very, very low.”
Texas, Oklahoma move to SEC could outrage Texas A&M, but that's just part of the far-reaching realignment fallout
The only certainties are that the Big 12 is on thin ice again and the Aggies have no interest in sharing a league with their “former" rival.
theathletic.com
