Are there any brands that stand out to you that you realize you willingly pay a premium for?
I'm thinking of products that you could get essentially the same functionality for less money from a less successfully branded company. Or even a product that may be "best in class" and can justify a premium, but your needs may not require the best, but you'll pay it anyways.
I have a bunch of Scubapro diving gear. All high quality stuff, but I know I'm paying a premium for in part their successful marketing. There's lots of other brands that would more than meet my needs as a recreational diver, but I like it, so in some cases I'll pay.
Specialized bikes are another one. Although, I'm currently having success resisting a new one.
Patagonia probably fits as well.
I'm thinking of products that you could get essentially the same functionality for less money from a less successfully branded company. Or even a product that may be "best in class" and can justify a premium, but your needs may not require the best, but you'll pay it anyways.
I have a bunch of Scubapro diving gear. All high quality stuff, but I know I'm paying a premium for in part their successful marketing. There's lots of other brands that would more than meet my needs as a recreational diver, but I like it, so in some cases I'll pay.
Specialized bikes are another one. Although, I'm currently having success resisting a new one.
Patagonia probably fits as well.