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Brands you pay for a premium for?

Usually 99cents at HyVee
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Ten years ago you could get like eight packs for a dollar.

I'll stick with Vienna Beef.
 
Wife gets me Duluth trading boxers every year for Xmas. I think they're too expensive, but man are they nice. And I've had some 5+ years and they're still like new.

I buy almost exclusively craft beers. Wix filters only for my vehicles. I won't buy off brand electronics.
 
Apple, I would argue PC/android is not “essentially the same functionality”, but I digress
Sunglasses (Gucci, D & G, Prada, Oakley for me lol) wife likes expensive ass shades and I like premium brands as well. Spent a fortune on shades last week in Key west

That’s all I can really think of. Clothing I wear basic ass shit and so does wife. Vehicles are domestic.
No expensive shades for me. I typically only keep them about a year before they end up at the bottom of some lake or the Gulf of America. $8.00 Dollar General shades for me.
 
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