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For 1st time in school history, the Iowa WBB program generated more ticket revenue than the Iowa Men

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MBB makes a profit is because it receives $7.3 million from the Big Ten’s media rights contract/NCAA units. Its profit was $2.4 million.

As we’ve previously reported, leagues and the NCAA have practically given away WBB despite its high ratings. That will change this year with unit distribution.


 
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