- Sep 13, 2002
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Those wantofbee snobs really love them some bad American fast food.
Leading the pack is McDonald’s. After the United States, France is the chain’s most profitable country, with more than 6 billion euros ($6.5 billion) in sales from over 1,500 restaurants in 2022. France is also the second-biggest market for Burger King, with €1.2 billion in revenue last year.
“France is an El Dorado for American fast-food brands,” said Xavier Expilly, a consultant who helped oversee the French openings of Burger King, Five Guys and others. “Habits are shifting — people are eating faster than before, and they want a different experience,” he noted. “The American chains know how to respond to that need perfectly.”
Leading the pack is McDonald’s. After the United States, France is the chain’s most profitable country, with more than 6 billion euros ($6.5 billion) in sales from over 1,500 restaurants in 2022. France is also the second-biggest market for Burger King, with €1.2 billion in revenue last year.
“France is an El Dorado for American fast-food brands,” said Xavier Expilly, a consultant who helped oversee the French openings of Burger King, Five Guys and others. “Habits are shifting — people are eating faster than before, and they want a different experience,” he noted. “The American chains know how to respond to that need perfectly.”