Jaguar goes full "Zoolander" in its horrible new branding reveal . . .
- Thread starter torbee
- Start date
So 18 months ago, this was the thought on Jag by JLR design boss Gerry McGovern "Jaguar wants to bounce back from “mediocrity” and it will do it by targeting rich American buyers with polarizing designs."
Guessing they haven't figured out who their market is, are changing direction too fast and have picked an ad campaign / rebrand and logo that doesn't appeal to anyone.
Iconic brand going the way of Zenith tvs...
Guessing they haven't figured out who their market is, are changing direction too fast and have picked an ad campaign / rebrand and logo that doesn't appeal to anyone.
Iconic brand going the way of Zenith tvs...
It's totally weird. I love it. Let's do dominatrix piss videos for BMW.
Get in ze machine! Jetz!
Get in ze machine! Jetz!
Ford brought them back from the brink - dismal quality in the 70s-80s until Ford bought them and ditched some of those stupid suppliers, namely Lucas electrics.
2003-2009 Jags are actually the best of the breed and hold up well. Ford did that.
Brand won't survive thru end of the decade now
Ford gets a lot of hate, but if we look at each of the domestic automakers body of work, Ford has the best track record by far.
- Sep 13, 2002
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Anyone who wears a mesh t-shirt should never be listened to.
Agreed. And it's the 4th most offensive thing about it. The rhinestones and glitter just scream "auto worker".
- Sep 13, 2002
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- Sep 13, 2002
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That’s the problem. Some take positive and appropriate initiatives and go way too far.
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Exactly.
Nothing inherently wrong with working to improve diversity and tolerance within your workforce. But making DEI the cornerstone of your brand and the direction of your advertising and marketing is stone cold stupid.
If I was CEO, I’d fire a few people today. If I was the board, I’d be asking if the CEO approved all this.
- Sep 13, 2002
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See what we've been talking about regarding fascists/nazis becoming more prevalent on X?
Couple things with that:
My response was to the emblem.
"No one" is an idiot and should rightly be ridiculed.
That had 3 views when I clicked on it to see it in its entirety.
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The point is, nearly every tweet/X that gets any traffic is now inundated with white nationalist/racist bullshit comments.
Hence why people call X a sewer now under Musk's leadership.
I recognize that I'm focusing on the wrong thing here, but did they misspell "pre-owned" on their ad? Looks like "pre-owed" to me, which is still maybe accurate, but I don't think it's what they were going for.They do know how to make a great ad.
- Sep 13, 2002
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- Sep 13, 2002
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I am extremely doubtful that is an actual advertisement.
- Sep 13, 2002
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ESPECIALLY then!Even if said person is too sexy for their car?
Yeah, Joe historically had a grasp on the difference between correlation and causation. Not in this case. 2 days ago ad is to blame for the 4 month slide....
Tata is why they're tanking - they've basically ignored Jag for 10 plus years and put all their money and efforts into Land Rover.
Everyone I know drives European autos. Tons of BMW, Mercedes, Audi, Rover. None have Jags except my Mother in Law, and she just dumped it.
