Clemson has a great coach in great recruiting territory, they won't be in decline anytime soon. Iowa has a coach somewhere in the ok to decent range, in poor recruiting territory, not to bash KF he's a nice guy. But Iowa has to go above and beyond to set itself apart, improve the brand of the program. One easy and fast way to do that is slick new unis. All black home, all gold and all white away, gid rid of Stealers design like others have said, throw on some chrome gold helmets every now and then. Show a little inginuity and willingness to change, draw as much attention and publicity to the program as possible. I think you get my point.