SWARM CEO Brad Heinrichs Interview. 20% of SWARM Beer SALES & 25% of Vodka SALES goes to SWARM. Says they need 10,000+ paying members; they're @ 1,800

[cidsports]

Gladly renewed at end of 2023.

 

[Franisdaman]

 

[HawkMachine]

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How do they define 20% of revenue I wonder?

I can't imagine it's gross revenue.

 

[Franisdaman]

How do they define 20% of revenue I wonder?

I can't imagine it's gross revenue.

There are 3 mark ups on beverages, from my understanding:

(1) Exile sells to distributors at a mark up; 20% of what Exile gets from these distributors goes to SWARM

(2) Distributors then sell to retailers at a mark up

(3) Retailers then sell to consumers at a mark up

 

[Madman_1]

There are 3 mark ups on beverages, from my understanding:

(1) Exile sells to distributors at a mark up; 20% of what Exile gets from these distributors goes to SWARM

(2) Distributors then sell to retailers at a mark up

(3) Retailers then sell to consumers at a mark up

So, in other words, 20% of Exile's gross revenue on the Vodka sales.

 

[Franisdaman]

So, in other words, 20% of Exile's gross revenue on the Vodka sales.

I believe that is what they are saying (when it comes to SWARM labeled products).

This is what Exile wrote: Like our Swarm Golden Ale, 20% of Swarm Vodka Sodas’ revenue is donated to Iowa SWARM

 

[Heathen Raider]

well if I can survive cases of Boones Farm and MD 20/20 just so I could convince Ladies to make terrible life decisions what is a little blueberry lemon vodka soda to help the Hawks

 

[IACub]

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Well, everything else they've produced has tasted amazing, so I'm sure this will be delicious. Oh, wait...

 

[obfuscating]

Not going away though,.. Programs will participate or fall to the wayside.

I believe that those that don't participate will just form their own, non-NCAA sanctioned league.

 

[Franisdaman]

 

[DougFHawkeye]

Was in Mason City yesterday and Swarm 16 oz beer was $1.99 a 4-pack and $5.99 a 12 pack. Must have needed to get rid of a bunch in a hurry.

 

[Franisdaman]

 

[Franisdaman]

 

[Franisdaman]

 

[LukaDuka]

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Fruity frat bro's buying for sorority ho's?

 

[Franisdaman]

 

[HawkeyeGenius]

Reminder

 

[Franisdaman]

Good story from the Gazette.

Brad says SWARM has enough membership to be competitive with other collectives across the country.

Before Proctor's money grab & run, SWARM had over 3,000 paying members; some members were pissed and canceled (others canceled because of their own financial reasons). Now they are just shy of 3,000. Brad still wants to get to 10,000.

60% of SWARM revenue comes from paying members
40% comes from corporate support

Some excerpts:

As the Swarm Collective looks to raise funds to compensate Hawkeye athletes via name, image and likeness, Heinrichs said “the price tags keep going up.” It’s at the point now that the men’s basketball price tag is “north of $1 million, closer to $1.5 million,” and football is “around $4 million.”

Tyler Barnes: “When you look at what we were able to do last year — and I know a lot of fans want the new flash and the shiny transfers and all those guys — but we were able to keep 6 guys on our roster that all would be in an NFL camp right now. They all decided to come back, and without the Swarm, it wasn’t going to be possible.”


The Full Story:

As ‘price tags keep going up,’ Swarm keeps Iowa competitive in NIL space

Iowa football’s impressive retention of players after the 2023 season “wasn’t going to be possible” without the Swarm Collective.

www.thegazette.com

 

[Franisdaman]

 

[bobchawk]

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does the swarm still have the 28 oz Powerade deal still? If so, Walmart in Grimes has 28 oz zero for $1--good deal