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'Thrown in their faces': Bud Light salespeople say boycott is hurting commission

How did I want it to go?


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Long term growth is shown in brands like Modello. That is who is taking market share. Mexican brands.
Modelo Especial is poised to be the #1 beer in terms of sales in the U.S. in 2023. Which is of course owned by AB-InBev. They technically don’t own distribution rights in the U.S. but it’s definitely one of their brands.
I don’t know if the increase in market share of Modelo Especial will be enough to recoup lost sales of BL, Budweiser, Busch Light, and Mich Ultra. Long term consequences probably won’t be apparent until the end of this year.
 
Even though professional victims like the OP are crowing, Bud Light and a lot of traditional beers have been steadily losing market share. Demographic changes are at work that don't fit in Northern's narrative. I'd love to know what beers the supposed wave of red blooded totally heterosexual champions of this boycott are moving to?
“Porters and stouts,” he wants us to believe.
 
LOL. I don't drink it. Porters and stouts for me.

Not sure how that makes me a bitch but whatever.

You’re a cyclist and you drink porters and stouts? Fine if you ride like I do in the middle of winter. In the summer though after pedaling hard through 90 degrees and 90% humidity? Gross.
 
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You’re a cyclist and you drink porters and stouts? Fine if you ride like I do in the middle of winter. In the summer though after pedaling hard through 90 degrees and 90% humidity? Gross.

A runner as well. And yes, porters and stouts. On occasion a dark or amber lager. If I want water, I'll drink water.
 
Modelo Especial is poised to be the #1 beer in terms of sales in the U.S. in 2023. Which is of course owned by AB-InBev. They technically don’t own distribution rights in the U.S. but it’s definitely one of their brands.
I don’t know if the increase in market share of Modelo Especial will be enough to recoup lost sales of BL, Budweiser, Busch Light, and Mich Ultra. Long term consequences probably won’t be apparent until the end of this year.
Interesting
Is that the most popular beer in Mexico?
 
I love a good stout or porter - perfect cold weather beers, but they’re definitely not my “mowing beer.”
Yup

I prefer the lighter stuff in hot weather. Cool evenings might throw down a heavier IPA or something maltier, stouts, etc.

Would highly recommend Goldfinger Pils if you can find it in Iowa (Chicago 'burbs beer).


#6 ranked Pils on Beer Advocate, and it is quite tasty.

 
Snowflake

Like much of the MAGA performance art, I go from shaking my head in disbelief to embarrassed for these people. I can’t imagine being such a stooge. So manipulated. So childish. Put me down if I ever lose touch with reality that something so petty and trivial “forces” me to take the kind of actions MAGA is taking against the “woke” movement. Weak minded people.
 
I don’t let any of this nonsense affect where I buy or what I buy. I wasn’t shopping at Target before, I wasn’t drinking Bud light before, and my NFL team was worse than my Sunday hangovers from the Iowa games.

Have all the pride and celebrations of it you want… just leave the kids alone, and enjoy the blessings of liberty.
 
I don’t let any of this nonsense affect where I buy or what I buy. I wasn’t shopping at Target before, I wasn’t drinking Bud light before, and my NFL team was worse than my Sunday hangovers from the Iowa games.

Have all the pride and celebrations of it you want… just leave the kids alone, and enjoy the blessings of liberty.

The rare reasonable take. Congratulations on your growth.
 
Unintended consequences of cancel culture. Maybe those butt hurt people should have thought about their actions before boycotting.
Maybe it's unintended consequences of AB insulting its customer base. And do you really expect the general beer drinker to give two sh---s about the sales rep? Do you expect them to care more about the rep than AB does?
 
@Hawki97 Yesterday I indulged in Boone Valley Halligan Porter, Guinness and Exile G.G. Dunkel Lager.

I just finished a 8 mile run around the lake. It was a spectacular run.
 
@Hawki97 Yesterday I indulged in Boone Valley Halligan Porter, Guinness and Exile G.G. Dunkel Lager.

I just finished a 8 mile run around the lake. It was a spectacular run.
Guinness is underrated as a dry Irish stout.

Ranks right up there with craft brews IMO. Impressive, for a long-time production beer staple.
 
Guinness is underrated as a dry Irish stout.

Ranks right up there with craft brews IMO. Impressive, for a long-time production beer staple.

I always got a laugh out of this.

 
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How did they insult their customer base?
An ad exec said they wanted to get rid of Bug Light's "fratty" and "out of touch" image.
It also didn't help that Mulvany self identifies as a six year old girl and not an adult woman, and most of his followers are under 21 years old.
If I can get yelled at in college for ordering a Dominos pizza because Dominos sold Pepsi products and Pepsi was doing business in South Africa (yes, that actually happened), then Bud Light marketing directly to children is at least equally worthy of criticism.
 
An ad exec said they wanted to get rid of Bug Light's "fratty" and "out of touch" image.
It also didn't help that Mulvany self identifies as a six year old girl and not an adult woman, and most of his followers are under 21 years old.
If I can get yelled at in college for ordering a Dominos pizza because Dominos sold Pepsi products and Pepsi was doing business in South Africa (yes, that actually happened), then Bud Light marketing directly to children is at least equally worthy of criticism.
I'll try again. How did they insult their customer base? Specifically, how does using a trans model in an ad insult their customer base?
 
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I'll try again. How did they insult their customer base? Specifically, how does using a trans model in an ad insult their customer base?
You don't think calling someone fratty and out of touch is insulting?
And no, using a trans model in an ad did not itself insult the customer base, but the explanation for the reason it was done, did. Even if Bud Light execs were right and their customers were fratty and out of touch, they were still the ones keeping the lights on. They had to expect some kind of pushback from the ads, so not having a viable response to it added to the problem. They could have responded with something like "Bud Light celebrates You being You. Be the best You possible!" Instead, they chose to go with "we don't want you as customers anymore, so f- off." And their customers said, "okay, if you insist."
 
You don't think calling someone fratty and out of touch is insulting?
And no, using a trans model in an ad did not itself insult the customer base, but the explanation for the reason it was done, did. Even if Bud Light execs were right and their customers were fratty and out of touch, they were still the ones keeping the lights on. They had to expect some kind of pushback from the ads, so not having a viable response to it added to the problem. They could have responded with something like "Bud Light celebrates You being You. Be the best You possible!" Instead, they chose to go with "we don't want you as customers anymore, so f- off." And their customers said, "okay, if you insist."
Dude, So you're trying to claim it wasn't the trans model that caused the freak out, it was all this other stuff? Really?
 
A buddy of mine is a sales rep for a Miller distributor. Ran into him Friday and asked him about all this stuff. He couldn't be happier about it. A-B sales are tanking across the board, especially Bud Light, and the Miller products he sells have seen a massive increase in sales.

So there are winners in all this.
 
What changed?

Maybe the left's push for provocative drag shows for minors. Or maybe biological males eroding female sports. Or maybe the push for biological males to be able to use female locker rooms and bathrooms.
What changed?

Maybe the left's push for provocative drag shows for minors. Not happening. Or maybe biological males eroding female sports. Not happening Or maybe the push for biological males to be able to use female locker rooms and bathrooms. issue we need to figure out.
 
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@Hawki97 Yesterday I indulged in Boone Valley Halligan Porter, Guinness and Exile G.G. Dunkel Lager.

I just finished a 8 mile run around the lake. It was a spectacular run.

Guinness and Exile’s Dunkel are very good. I’ll never understand why people shit on Guinness.

I only did a 60 miler yesterday on two wheels - but I was sure to include Solon in route because Big Grove has West Main Wheat for a limited run this summer and I have to get it while it lasts. Summer beer perfection.
 
Link?

All you're gonna find are rightwing accusations, and zero examples.
You don’t find it a little weird the DM Public library hosted men in drag reading to children and their families a couple Sunday’s ago?

People can do what they want but that’s a little out there to me.
 
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I’m just glad the boycott hasn’t affected BUD’s stock price.
Noticed that too.
I listen to Hannity ever now and then so I can prep for the verbatims I will get from a couple family members. He said it is a tragedy that has caused sales to dip 43%. Of course, he has his own radio show where no one questions any statements. Guy is a truther, I tell ya.
 
You don’t find it a little weird the DM Public library hosted men in drag reading to children and their families a couple Sunday’s ago?

People can do what they want but that’s a little out there to me.
So, I'll take that as a "no".
 
And coors light has been an advocate of LGBT for a long time. Idk what's more funny the idiots switching from bud light to Busch light thinking it's effecting anything or the ones switching to coors light who are even more progressive than anheuser. Just a bunch of f'ing idiots
Why do people think products need to take a stand on trans issues? Just sell beer and go home. This was a huge unforced error.
 
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