More than 85,000 videos about Harris have been posted to the social media app since Biden said on July 21 that he would step aside and endorse Harris as the Democratic nominee, according to the Zelf Political Report released Monday.
Zelf, a TikTok listening and analytics platform, found that most of these posts were positive, giving Harris a Net Promoter Score (NPS) of +49 percent.
Harris launched her personal TikTok account on Thursday. Since joining the app, the vice president's four posts have received over 81 million views and 9.6 million likes. She has also racked up 3.2 million followers. The decision to join TikTok comes as Harris has spurred recent viral trends, like a coconut tree meme and references to the Charli XCX album Brat.
TikTok flooded with positive Kamala Harris content
Harris-related content has jumped since President Joe Biden endorsed her for the Democratic nomination.
www.newsweek.com