My biggest concern is that the fanbase is aging. They really don't have the students engaged and they are the future of the fanbase. Go hang out at Kinnick and see what a huge percentage of the fanbase is 50 or over. They will continue to see declining attendance numbers unless they figure out how to get the younger people to the games. It starts with the students...you hook 'em there, but then you have to retain them.
The bottom line is that we're really getting solidly into the connected generation. Don't fight it, embrace it. Add technology that allows the fan to connect, get additional content, replays on their tablet or phone right there in the stadium.
I don't have answers, but I'd be looking for creative ways to mitigate lines for the bathrooms, the concessions, even to get to your seat.
People today want to remain connected. They want convenience, comfort and ease of use. Anything they can do to move in that direction is a good idea. The new North endzone is a start, but the prices are for put it in the "for the wealthy" only. Seriously, with an income well into 60 figures I don't really want to pay what it costs just to get a club seat in the endzone. I guess if you have people who can afford it, great, but most of them will be older. When they're gone, unless you've kept the younger generation engaged, your fanbase is gone.
It pains me to say this, but my daughter goes to ISU. While the game day experience is cheesy, they've found a way to engage the fans. They do a much better job of selling the school on a campus visit for prospective students and they don't let down from there.
I feel like Iowa (the whole school) has gotten fat, lazy and complacent. They seem to think their role as top dog in the state universities is a divine right. ISU is working hard and may very well assume that role.