College basketball's Most Marketable Players
By Myron Metcalf
ESPN Staff Writer
Aug 25, 2022
1. Aliyah Boston, South Carolina
2. Hanna & Haley Cavinder, Miami
3. Oscar Tshiebwe, Kentucky
The Big Ten women's basketball player of the year is an automatic bucket no matter where she is on the floor, which is why she has attracted praise from the likes of Steph Curry and Kevin Durant. The major brands have noticed, too. The junior currently has deals with tax preparation company H&R Block, trading card company Topps and supermarket chain Hy-Vee, all contributing to a reported
seven-figure income off NIL.
5. Hailey Van Lith, Louisville
6. Shaqir O'Neal, Texas Southern
7. Amari Bailey, UCLA
8. Azzi Fudd, UCONN
9. Sedona Prince, Oregon
10. Drew Timme, Gonzaga
The full story:
A year into the NIL era, which men's and women's college basketball players stand to make the most bank, and why?
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