Despite the 0–11 record in 1973, Bump Elliott the AD, wanted to keep Head Coach, Frank Lauterbur. Iowa fans weren't happy with Lauterbur, but their anger was directed more at the DC, Ducky Lewis. Iowa gave up a school record of over 400 points. Elliott told Lauterbur that he wanted Lewis fired. Lauterbur replied to Elliott that it was none of his business to fire assistant coaches. Elliott said, you're right, but as AD, I have the right and I am firing you.