Big 12 Media Deal

[MWardT]

In short, Iowa will be making somewhere between 70-80 million more PER YEAR than Iowa State for the next 8 years just for simply being affiliated with the Big Ten.

Big 12 TV deal will pay between 31-32 million per year to each school. Big Ten TV deal will pay close to 100 million. Then if you add in the 20-30 million each conference will get from the college football playoff and March Madness, ISU will be about $50 million annually from the Big 12 and Iowa will be about $125 million annually from the Big Ten.

Sports Business Journal reported Sunday that the Big 12 has reached deals with ESPN and Fox Sports on a six-year agreement worth $2.28 billion, which works out to $380 million annually — or about $31.7 million for each of the 12 schools — starting in 2025-26.

Last year, the conference delivered a record $43 million in revenue to each school, which includes media rights, College Football Playoff, NCAA Tournament and other payouts. With the new media-rights deal and the expected expansion of the CFP to 12 teams, the per school distribution could approach $50 million in the next few years.

Per the Action Network, Big Ten schools will receive the same distribution in 2023-24 as it will this year, roughly $60 million per school. The payout will increase slightly in the second year of the deal before it jumps to roughly $100 million per school, annually, starting in 2025. That's based purely on the media deal and does not include revenue from making the College Football Playoff, bowl games or NCAA Tournament.

 

[iowahawkeyes1982]

Everything is relative. For those programs, it’s a nice deal. Compared to the B1G, it’s peanuts.

 

[mikesright]

The B1G media deal doesn't include revenue from the Big Ten Network where the Big 12's is all-in for everything, including ESPN plus. In the longer term I also expect the B1G and SEC to get a bigger share of postseason revenue for the NCAAT and CFP when those deals come up soon, starting in 2026 for the playoff.

 

[ichawk24]

The B1G is going to pay out in the $70-$75 range. The $100M estimates include CFP, NCAA, etc.

B12 will be distributing about half of the B1G.

The most intriguging part of the news is that the B12 may be lag behind the ACC.

 

[Gonzo Bloor]

Pretty sure the $100 mill projections for B1G is all in with media, bowls, CFP, etc., and the recently signed deal is back loaded so we won't be at that $100 mill until after the first few years, we'll probably be around $85 mill in the first few years of the new deal. The Big 12 deal looks like will put them at $50 all in with media, bowls, T3, CFP, etc. So we'll probably be $50 mill per year ahead of Big 12 schools, still a huge gap.

I've never seen anyone projecting $125 mill per year for B1G, where did you see that?

 

[MWardT]

Pretty sure the $100 mill projections for B1G is all in with media, bowls, CFP, etc., and the recently signed deal is back loaded so we won't be at that $100 mill until after the first few years, we'll probably be around $85 mill in the first few years of the new deal. The Big 12 deal looks like will put them at $50 all in with media, bowls, T3, CFP, etc. So we'll probably be $50 mill per year ahead of Big 12 schools, still a huge gap.

I've never seen anyone projecting $125 mill per year for B1G, where did you see that?

This article says $100 million per school per year does not include CFP, MM, etc.

Big Ten media rights: Conference's TV deal is richest in college sports history | Sporting News

The Big Ten on Thursday announced a record-smashing media rights deal with CBS, Fox, NBC and Peacock. Breaking down the deal and what it means for fans moving forward:

www.sportingnews.com

 

[Gonzo Bloor]

This article says $100 million per school per year does not include CFP, MM, etc.

Big Ten media rights: Conference's TV deal is richest in college sports history | Sporting News

The Big Ten on Thursday announced a record-smashing media rights deal with CBS, Fox, NBC and Peacock. Breaking down the deal and what it means for fans moving forward:

www.sportingnews.com

Ok well let's say over 7 years the media deal pays out $1.15 billion per year, that'd put the overall value of the deal at around $8 billion, which is towards the upper end of where this deal has been reported to be. Divide $1.15 billion by 16 schools and that comes out to around $72 million per school. The numbers don't add up. In order for 16 schools to make $100 million per year solely from the FOX/NBC/CBS media deal, that would take $1.6 billion per year, at an overall value of $11.2 billion over 7 years. Nowhere have I seen this deal reported to be that high, everywhere I've seen has it between $7-$8 billion.

 

[Birky]

The B1G is going to pay out in the $70-$75 range. The $100M estimates include CFP, NCAA, etc.

B12 will be distributing about half of the B1G.

The most intriguging part of the news is that the B12 may be lag behind the ACC.

It’s hard to imagine they won’t lag behind the ACC. There are probably 5-6 brands in the ACC that are bigger brands than every single school in the Big XII. Of course, the ACC has that shitty deal…

 

[MitchLL]

The gap between the Big 2 and what the Big12 will get looks in the range of $25M-$30M per year, at least.

The one thing you can say with certainty, is that Cincinnati, BYU, Houston , and USF really came out nicely by joining the Big12. But it's still a huge gap and I suspect there will be head coaches outside the Big 2 ready to jump at jobs with the B1G and the SEC.

Definitely a better position than the G5 status many expected a few months ago. I think the new commish for the Big12 did pretty good given the circumstances.

 

[isuisshit]

pay seems generous since the big 12 is going to be a glorified g of 5 school after texas and OU bolt

 

[ichawk24]

This article says $100 million per school per year does not include CFP, MM, etc.

What is $1B divided by 14?

~$72M annually.

 

[Iafootballfan]

The B12 will make roughly 50 million per team a year when you add in all of the payouts, increase of close to 10 million per team. As much as everyone on this board wants to troll the B12 this is more than both the Pac 12 and ACC.

 

[Gonzo Bloor]

The B12 will make roughly 50 million per team a year when you add in all of the payouts, increase of close to 10 million per team. As much as everyone on this board wants to troll the B12 this is more than both the Pac 12 and ACC.

Nobody knows what PAC will come in at, they think they'll make more. It's a nice deal for the Big 12 but they'll still be making 1/2 of B1G and SEC per school payouts, that gap will have widened a lot. And all of this is just biding time until the ACC GoR buyout becomes feasible and then the B1G and SEC will pick the ACC apart and distance themselves even more.

 

[Franisdaman]

In short, Iowa will be making somewhere between 70-80 million more PER YEAR than Iowa State for the next 8 years just for simply being affiliated with the Big Ten.

This is shocking based on the viewership numbers presented to us by Clown fans. I believe there were pivot tables involved as well.

So, what you are saying is, the reality is that the networks don't value what Clown U & the Big 12 bring to the table and that their viewership numbers are horse manure compared to the B1G?

 

[Iafootballfan]

Nobody knows what PAC will come in at, they think they'll make more. It's a nice deal for the Big 12 but they'll still be making 1/2 of B1G and SEC per school payouts, that gap will have widened a lot. And all of this is just biding time until the ACC GoR buyout becomes feasible and then the B1G and SEC will pick the ACC apart and distance themselves even more.

The gap has always been wide, so nothing changes. Everyone thought the B12 was in trouble and they are clearly not.

 

[ISUBryceC]

The B1G is going to pay out in the $70-$75 range. The $100M estimates include CFP, NCAA, etc.

B12 will be distributing about half of the B1G.

The most intriguging part of the news is that the B12 may be lag behind the ACC.

Big 12 will be way ahead of the ACC. In 20/21, which is the last year most conferences have reported data, the top revenue school was Clemson at 38 million. Nothing has markedly changed with the ACC and won't until 2036. The Big 12 will be between 50 and 55 million for conference distribution starting next year.

 

[Gonzo Bloor]

The gap has always been wide, so nothing changes. Everyone thought the B12 was in trouble and they are clearly not.

The gap was never $50 million wide. Maybe $15-$20 mill. To say nothing changes is a little absent of the reality of what's happening. More than doubling the pay gap is going to impact facilities and coaches. Big 12 not in trouble compared to PAC and ACC but that doesn't mean they're not in trouble compared to P2.

 

[Gonzo Bloor]

Big 12 will be way ahead of the ACC. In 20/21, which is the last year most conferences have reported data, the top revenue school was Clemson at 38 million. Nothing has markedly changed with the ACC and won't until 2036. The Big 12 will be between 50 and 55 million for conference distribution starting next year.

So this deal just announced is a step backwards? According to this new deal they'll top out at $50 mill beginning in 2025. You're saying the Big 12 will be making more than that next year?

 

[Big Hawk D-Port]

So what is Iowa going to do with that money? They can’t directly pay the players, right?

 

[SoDakHawk]

An extra $50 million per year means nothing if the AD can't leverage the extra money and turn it into wins on the field. If it's still that same old same old, just the University getting richer, I'd like to see them use that money to expand sports offerings to provide more kids with opportunities. Namely, start a hockey and soccer programs.

 

[ichawk24]

The B12 will make roughly 50 million per team a year when you add in all of the payouts, increase of close to 10 million per team. As much as everyone on this board wants to troll the B12 this is more than both the Pac 12 and ACC.

that 10M kicks in two years from now. ACC will be in the same range. We don’t know PAC numbers yet but they will likely come in slightly behind.

The Middle Three will all have similar distributions, about half as much as the Power Two.

 

[ISUBryceC]

that 10M kicks in two years from now. ACC will be in the same range. We don’t know PAC numbers yet but they will likely come in slightly behind.

The Middle Three will all have similar distributions, about half as much as the Power Two.

Yes, it's in 2 years when the deal kicks in. Big 12 schools will get go from getting about ~22 million this year to ~31 million in 2 years.

ISU is already getting more than the ACC. The ACC is getting about 17 million per year from ESPN and won't be renegotiating their contract until 2036.

We'll see what the PAC gets. Nothing would surprise me at this point but I'd be surprised if they get as much as the Big 12 is getting.

 

[Lone Clone]

I will make a three pronged prediction, despite having no inside information (this is, after all, the inter web):
1. When all the apples and oranges are counted, Big XII schools will be getting significantly more than they are now;
2. The amount will be much smaller than BiG and SEC schools get.
3. The amount will be much larger than schools in other conferences get.

 

[ichawk24]

ISU is already getting more than the ACC. The ACC is getting about 17 million per year from ESPN and won't be renegotiating their contract until 2036.

From the article below:

"Schools received an average distribution of $36.1 million per institution, according to the conference, which is a 16 percent increase from the previous year.

The ACC was boosted by the second year of the ACC Network, the ESPN channel that launched in 2019 and was closer to full distribution in 2020-21 than it had been during its debut year. The conference reported $397,411,225 in television revenue for this fiscal year, up 20 percent from last year."

The total may have been inflated with Notre Dame receiving a full share for playing a full ACC schedule. That is about $26M per school for TV, with their overall distribution of $36.1M.

All these contracts have annual increases, so the ACC number goes up every year. If the escalator is 4%, they'll be around $29M when B12 is starting at ~31M.

ACC generates record revenue in 2020-21 fiscal year

The conference, which had its schools schedule 11 football games during the COVID-19-impacted 2020 season, did not suffer the same kind of pandemic-induced financial hits that other conferences experienced during that time period.

theathletic.com

 

[ichawk24]

B12 distributed $42.6M this year to the ACC $36.1.

What's Behind the Big 12's Record Distribution of $426 Million; What's Next for the League

Bob Bowlsby and board chair Lawrence Schovanec acknowledged a "dip" in perception and financial "bumps" in the road, but both project a promising future for the Big 12.

www.si.com

 

[onlyTheObvious]

In the end does it really matter? Is Iowa making so much money that tuition is going down?

If they spend every penny athletics makes on athletics what is the point?

 

[ichawk24]

It is going to matter when the M3 can't compete with the P2.

SEC/B1G could be landing half the playoff spots most years.

 

[Franisdaman]

So what is Iowa going to do with that money? They can’t directly pay the players, right?

Kevin Warren & football players have met to discuss possible revenue sharing

 

[Mountain Man Hawk]

As several previous posts alluded to, this won’t do a lot for Iowa football until we start directly paying players. I guess in the meantime we can start having the AD encourage all of our donors to direct 100% of what they had been giving to the school and give it to the Swarm for NIL instead because we no longer need it for facilities and coaching salaries, etc.

But once we pay players, then the gap between the P2 and the Middle 3 will be important. There are so many numbers thrown out it’s hard to know exactly but conservatively if we make roughly $90m and they make $55m then we can take that $35m gap and put it all towards our 85 scholarship players at more than $400k per player. Of course that would open up a big can of worms with Title IX and making the players employees and all the issues that would come with that.

 

[ISUBryceC]

From the article below:

"Schools received an average distribution of $36.1 million per institution, according to the conference, which is a 16 percent increase from the previous year.

The ACC was boosted by the second year of the ACC Network, the ESPN channel that launched in 2019 and was closer to full distribution in 2020-21 than it had been during its debut year. The conference reported $397,411,225 in television revenue for this fiscal year, up 20 percent from last year."

The total may have been inflated with Notre Dame receiving a full share for playing a full ACC schedule. That is about $26M per school for TV, with their overall distribution of $36.1M.

All these contracts have annual increases, so the ACC number goes up every year. If the escalator is 4%, they'll be around $29M when B12 is starting at ~31M.

ACC generates record revenue in 2020-21 fiscal year

The conference, which had its schools schedule 11 football games during the COVID-19-impacted 2020 season, did not suffer the same kind of pandemic-induced financial hits that other conferences experienced during that time period.

theathletic.com

20-21 was a weird year - Most conferences took a COVID hit on their budgets but the ACC actually had a bit of a bump because Notre Dame was a full member that year. That said, I think the Big 12 will be a clear 3rd but again, everybody will be way behind the Big 10 and SEC.

 

[pistachio1999]

The gap between the Big 2 and what the Big12 will get looks in the range of $25M-$30M per year, at least.

The one thing you can say with certainty, is that Cincinnati, BYU, Houston , and USF really came out nicely by joining the Big12. But it's still a huge gap and I suspect there will be head coaches outside the Big 2 ready to jump at jobs with the B1G and the SEC.

Definitely a better position than the G5 status many expected a few months ago. I think the new commish for the Big12 did pretty good given the circumstances.

It will be a feeder league for the top two leagues.

 

[pistachio1999]

The current situation with W-Ls in Ames has hit their psyche a bit. Could they really finish dead last in the league with 0 conference wins?

 

[ichawk24]

ISU will probably be favored in home games against WVU and TTU. But a bowl game eligibility is probably not going to happen.

Iowa has missed bowl game eligibility once in the past 21 seasons.

 

[LaQuintaHawkeye]

When doing your math on "per school" payouts, please note that the conference office typically gets an equitable share of that $$$ ...so remember to divide by 17 not 16 for the B1G

 

[Gonzo Bloor]

Is there a new GoR as part of this deal? Will be interesting to see what the future holds for those agreements, are schools going to want to lock themselves in, and more importantly lock themselves out of greener pastures over the long term if the B1G or SEC come calling?

 

[Lone Clone]

that 10M kicks in two years from now. ACC will be in the same range. We don’t know PAC numbers yet but they will likely come in slightly behind.

The Middle Three will all have similar distributions, about half as much as the Power Two.

The current situation with W-Ls in Ames has hit their psyche a bit. Could they really finish dead last in the league with 0 conference wins?

Absolutely. There are no bad teams in the league. Obviously no great ones, either. Very, very strange season. Both Oklahoma schools were ranked in the top 10 earlier this year. Since then they have lost games by 49-0 in the case of OU and 48-0 in the case of OSU.

Cyclones still have to play the best two teams in the league, both on the road.

 

[pistachio1999]

ISU will probably be favored in home games against WVU and TTU. But a bowl game eligibility is probably not going to happen.

Iowa has missed bowl game eligibility once in the past 21 seasons.

There is a thread they have about going to a bowl if they end 5-7.

 

[Lone Clone]

There is a thread they have about going to a bowl if they end 5-7.

That must be on a site I don't patronize. Haven't seen anything like that on the Rivals board. But it really doesn't matter if they keep self-destructing the way they have all season.

 

[ichawk24]

There is a thread they have about going to a bowl if they end 5-7.

That is a great goal for their program.

 

[PlutoDroid]

As much criticism the Big 12 gets and rightly deserves for it allowing Texas to own it, only to abandon it. They have fought back rather nicely. They went out and got the four best replacements they could find. They have held firm in not allowing Oklahoma and Texas to leave early without a payoff. Lastly they tried to form a partnership with a fellow P5 conference which is in disarray in the Pac 12.

We'll see if the ACC gets swiped next, perhaps there could be a merger with the AAC. We could get four "power" conferences with the Big 12/ Pac 12 and the ACC/AAC. Of course both those leagues would be severely less powerful then the BIG and SEC. But for the programs those two don't want, I don't think getting a 25 to 40 percent of the pie would be as bad as being relegated to no access.

With the playoff expanding , the league champions should get an automatic bid. Not a guaranteed top seed though. I don't want to see it just be a two conference playoff. I want to see a Liberty, Coastal Carolina, San Diego State, Florida Atlantic, Toledo get a shot if they have a marvelous season.

But that will likely be determined once all this conference movement ends.