Because the Boomers are ultra defensive. Deep down they know how selfish, abrasive and destructive their generation has been.
Now, you must be thinking why these people are labeled as Baby Boomers?
The reason is, as per the stats, there was a notable boom in the number of births that occurred at that time. In the year 1946, which is also known as the 1st year of Boom, around 3.4 million babies were born in the US.
This boom was always witnessing four million babies born every year from 1953 to 1964, and after that, this baby booming trend started declining. However, till then in this time, around 76.4 million people were born in the US, which was one-fourth of the total US population.
For today’s businesses, targeting these people and converting them for some specific kinds of products and services is significant and that is why, businesses come up with the term Baby Boomers, and make particular strategies as per their characteristics.
Now, as you got to know who Baby Boomers are, let us have a look upon their characteristics so that you can chalk out your business strategy as per their requirements
Essential Characteristics of Baby Boomers
1) Motivated to Work
Baby boomers have good work ethics and do not shy away from hard work. They also take pride in their employment status. It has been observed that some of their self-worth arises from their achievements in their careers.
They are known to have put in tremendous hard work and effort into their work.
Therefore, it can be difficult in finding a balance between professional and personal lives. They are motivated individuals owing to their working ethics.
2) Smart Decision-Making Abilities
As this generation has been very dedicated to their work, they are influenced by rational decision making. It is a multi-step process for deciding between alternatives.
Baby boomers favor objectivity, logic, as well as reliable analysis while making decisions.
The generation is highly disciplined, and this is important for them to factor in the same during the process.
3) Self-assured Nature
Baby boomers were brought up in structured and disciplined houses. They have the defining characteristics of being mature, independent, and responsible.
They have healthy as well as analytical decision-making skills.
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They are also not hesitant to question something if they do not concur with it due to these traits. They are not afraid to voice their opinions.
4) Competitive in Nature
One of the significant motivators for baby boomers for excelling in their professional lives was competitiveness. The generation likes setting personal goals and achieving them.
They always want to perform better than their colleagues in an office environment. Baby boomers are driven by factors, including personal growth and self-improvement.
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5) Dedication towards Goals
Baby boomers are very goals-oriented. They like to set goals for themselves and achieve them. In workplaces, they also want to be assigned with goals to reach.
This characteristic applies to both their personal and professional lives. Baby boomers want to grow and progress in life. They are highly motivated and focused individuals.