The Boardroom's 8 Most Marketable Athletes 25 & Under:
Accolades: WNBA All-Star, WNBA No. 1 Pick, All-Time Leading Scorer in D1 Basketball, 2x College Player of the Year, 4x First Team All-American, McDonald’s All-American
Following: 2.7M on IG, 451K on TikTok, 425K on X
Money Moves: Nike, State Farm, Gatorade, Bose, Goldman Sachs, Gainbridge, Wilson, Panini America, Buick
Men lie, women lie, and men mostly lie about women’s sports. What does not lie is numbers.
Caitlin Clark is multiplying the metrics on women’s basketball at an exponential rate. She’s not doing it alone, and she’s not doing it first, but she is doing it like no one before. In college, Clark set records in scoring and streaming. In only months as a pro, the WNBA media rights have tripled.
While the entirety of the W’s growth can’t be pinned exclusively on Clark, her impact is immense. Don’t believe us? Look at the YouTube views for Indiana Fever highlights versus that of every other franchise.
True to history, success comes with envy. Pete Maravich and Mike Jordan faced the same shade in their rookie arrivals due to their inordinate interest and disproportionate earnings. Just the same, they put brands, leagues, and entire markets on the map.
In Indiana, the state where basketball blossomed, Clark has a chance to galvanize not just a downtown district but the entire Midwest. Boys and girls too young to see Steph’s ascent or Kobe’s competitiveness have a hybrid hero in Caitlin who feels entirely new and uniquely relatable.
Hot takes or loaded lies aside, the
Caitlin Clark Effect is very real. The numbers back it and they’re only going up.
Find out why Carlos Alcaraz, Coco Gauff, Caitlin Clark, Angel Reese, Anthony Edwards, Victor Wembanyama, & CJ Stroud made the list.
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