Maybe. Or, you are simply creating a secondary market where prices are much higher there than at Wilson. I would flood the market with a version until people didn’t want it, and then sell a different version.Keeping people looking for the next one.
If they keep production low they can keep selling the next one…once you bump the production and everyone that wants one has one…they will stop buying. With low production…even those that already have one will keep trying to get the next one.
Having the balls sell out is free advertising from the news, twitter, and places like this. Helps sell other products.