Caitlin Clark's Endorsements: Nike ($28M Shoe Deal), State Farm, Gatorade, Wilson, Gainbridge, Hy-Vee, Panini Trading Cards, Comcast, Bose, ShootAWay
- Thread starter Franisdaman
- Start date
That was one of two things you said. You also speculated she was an accounting major that switched majors. Whatever, doesn’t matter.
I’m looking forward to catching some of the Crossover game today. Should be fun!
Are there any signings coming up for Clark this year? Or is that typically an after-season thing? Would love to have a signed jersey hanging next to my Stanzi and Shaun Green jerseys
you'll be seeing this 30 second commercial soon.
you might have to click at the beginning of the timeline
you might have to click at the beginning of the timeline
Not a great commercial but awesome to see her getting this type of spotlight.
Very few commercials fall in the great catagory. Both of her state farm commercials seem to be on par with all of the other state farm commercials. I'm glad they didn't Insult our intelligence by having one of the other actors tell us who she is... I wonder how much of a cut the athletic dept gets for the uniform?
cool, too, that she can wear the IOWA uniform (Jimmy Butler, in the commericial above, was in street clothes)
I wonder if these ads will be national or regional
These are nice, free ads for the Iowa women's basketball program, too
They one with Reggie and butler is definitely better imo, but both are great pub for Clark and the iowa program
Caitlin's updated list of deals:
Company sponsorships:
1. Gatorade
2. Nike
3. State Farm
4. H & R Block
5. Topps Trading Cards
6. Hy-Vee
7. Bose
8. The Vinyl Shop (her first deal, in Aug 2021)
9. Buick (ahead of the 2023 NCAA Tournament)
10. Goldman Sachs (a commercial was released during 2023 NCAA Tournament)
11. Shoot-A-Way (basketball shooting machine company)
Appearance Fees?
1. 2023 John Deere Classic (played golf w/ Zach Johnson)
2. Caitlin Clark Night at Iowa Cubs, June 2023 (she signed autographs)
Other:
1. 2023 Caitlin Clark Summer Basketball Camp
Company sponsorships:
1. Gatorade
2. Nike
3. State Farm
4. H & R Block
5. Topps Trading Cards
6. Hy-Vee
7. Bose
8. The Vinyl Shop (her first deal, in Aug 2021)
9. Buick (ahead of the 2023 NCAA Tournament)
10. Goldman Sachs (a commercial was released during 2023 NCAA Tournament)
11. Shoot-A-Way (basketball shooting machine company)
Appearance Fees?
1. 2023 John Deere Classic (played golf w/ Zach Johnson)
2. Caitlin Clark Night at Iowa Cubs, June 2023 (she signed autographs)
Other:
1. 2023 Caitlin Clark Summer Basketball Camp
Story from ESPN:
Alexa Philippou,
ESPN
Dec 12, 2023, 09:59 AM ET
National player of the year Caitlin Clark has signed with Gatorade, becoming the fourth collegiate athlete and second women's basketball player to join its roster.
The deal marks the expanding name, image and likeness portfolio for the Iowa point guard, who has taken the sport by storm since her freshman year but catapulted to national fame this spring when she led the Hawkeyes to their first national title game.
Her other NIL partnerships include State Farm, Nike and Hy-Vee, among others, and she recently signed with Excel Sports Management, whose women's basketball clients include WNBA stars Napheesa Collier and Arike Ogunbowale.
"I am fortunate to be part of the first generation of collegiate athletes who are not only able to contribute to the legacy of our colleges and universities, but also start to build something of our own off the court," Clark told ESPN. "Working with a brand like Gatorade is really a dream come true, but NIL is about more than just endorsements and partnerships. Athletes are learning about entire industries, how they work, and how we might be able to pursue other passions while we are playing and after our playing careers are over."
Caitlin Clark is projected to be the No. 1 overall pick in the 2024 WNBA Draft, should she leave Iowa. David Purdy/Getty Images
To launch the Gatorade deal, Clark appears in a new video titled "You Can Too" aiming to inspire the next generation of basketball players, and the company will donate $22,000 (a reference to Clark's jersey number) to the Caitlin Clark Foundation.
"At Gatorade, we take pride in our elite athlete roster and have had the privilege of fueling some of the greatest athletes of all time," global head of sports marketing at Gatorade Jeff Kearney said in a statement. "We're thrilled to be a part of Caitlin's journey to greatness early in her career and look forward to building upon the incredible impact she's already made."
"Gatorade fuels some of the greatest athletes in sport, as well as ones I have looked up to growing up, so it's a dream come true joining the Gatorade Family," Clark added. "Gatorade also shares my competitive mindset of wanting to be the best, and that commitment to excellence extends beyond the court, too. We share similar values in terms of wanting to lead and inspire the next generation, so I'm excited to leverage our collective platforms to make an impact."
Gatorade's other collegiate athlete signees are UConn guard Paige Bueckers (the 2021 women's basketball national player of the year), Colorado quarterback Shedeur Sanders and Penn State running back Nick Singleton.
As a senior with the Hawkeyes, who graduated two starters from last year's squad, Clark has guided the team to a 10-1 record and No. 4 ranking in the Associated Press poll while averaging 29.5 points, 7.4 assists and 6.9 rebounds per game. Iowa's sole loss came to current No. 12 Kansas State.
Clark, a native Iowan from West Des Moines, is projected to be the No. 1 pick in the 2024 WNBA draft, should she leave Iowa; she has a fifth season of collegiate eligibility she may use due to the COVID year.
"One of the biggest things for us this year was understanding that we have a different team and don't have to be exactly who we were last season," Clark said. "We're settling into that and are focused on not getting ahead of ourselves. Coach tells us to be where our feet are, and that means staying present in the moment, whether it be winning the drill, winning practice or winning games."
www.espn.com
Iowa star player Caitlin Clark signs NIL deal with Gatorade
Alexa Philippou,
ESPN
Dec 12, 2023, 09:59 AM ET
National player of the year Caitlin Clark has signed with Gatorade, becoming the fourth collegiate athlete and second women's basketball player to join its roster.
The deal marks the expanding name, image and likeness portfolio for the Iowa point guard, who has taken the sport by storm since her freshman year but catapulted to national fame this spring when she led the Hawkeyes to their first national title game.
Her other NIL partnerships include State Farm, Nike and Hy-Vee, among others, and she recently signed with Excel Sports Management, whose women's basketball clients include WNBA stars Napheesa Collier and Arike Ogunbowale.
"I am fortunate to be part of the first generation of collegiate athletes who are not only able to contribute to the legacy of our colleges and universities, but also start to build something of our own off the court," Clark told ESPN. "Working with a brand like Gatorade is really a dream come true, but NIL is about more than just endorsements and partnerships. Athletes are learning about entire industries, how they work, and how we might be able to pursue other passions while we are playing and after our playing careers are over."
Caitlin Clark is projected to be the No. 1 overall pick in the 2024 WNBA Draft, should she leave Iowa. David Purdy/Getty Images
To launch the Gatorade deal, Clark appears in a new video titled "You Can Too" aiming to inspire the next generation of basketball players, and the company will donate $22,000 (a reference to Clark's jersey number) to the Caitlin Clark Foundation.
"At Gatorade, we take pride in our elite athlete roster and have had the privilege of fueling some of the greatest athletes of all time," global head of sports marketing at Gatorade Jeff Kearney said in a statement. "We're thrilled to be a part of Caitlin's journey to greatness early in her career and look forward to building upon the incredible impact she's already made."
"Gatorade fuels some of the greatest athletes in sport, as well as ones I have looked up to growing up, so it's a dream come true joining the Gatorade Family," Clark added. "Gatorade also shares my competitive mindset of wanting to be the best, and that commitment to excellence extends beyond the court, too. We share similar values in terms of wanting to lead and inspire the next generation, so I'm excited to leverage our collective platforms to make an impact."
Gatorade's other collegiate athlete signees are UConn guard Paige Bueckers (the 2021 women's basketball national player of the year), Colorado quarterback Shedeur Sanders and Penn State running back Nick Singleton.
As a senior with the Hawkeyes, who graduated two starters from last year's squad, Clark has guided the team to a 10-1 record and No. 4 ranking in the Associated Press poll while averaging 29.5 points, 7.4 assists and 6.9 rebounds per game. Iowa's sole loss came to current No. 12 Kansas State.
Clark, a native Iowan from West Des Moines, is projected to be the No. 1 pick in the 2024 WNBA draft, should she leave Iowa; she has a fifth season of collegiate eligibility she may use due to the COVID year.
"One of the biggest things for us this year was understanding that we have a different team and don't have to be exactly who we were last season," Clark said. "We're settling into that and are focused on not getting ahead of ourselves. Coach tells us to be where our feet are, and that means staying present in the moment, whether it be winning the drill, winning practice or winning games."
Clark inks NIL Gatorade deal: 'Dream come true'
Caitlin Clark of Iowa, the national player of the year, becomes the second women's basketball player to sign an NIL deal with Gatorade, announced Tuesday.
Fran has been talking to himself over the previous three weeks here, six consecutive posts to himself... nobody else. franisdaman who has too much time on his hands.
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I’d be surprised if it totaled that much. I’ve mentioned this before but in 2016/2017 my roommate dated a pretty popular YouTube personality. I’d see him trending at times nationally. He would make ~$40k for a featured spot with a major brand (comparable to her Bose ad, I’d say, but longer since it’s YT). Account for inflation, let’s say that’s worth $50k today. It would take 40 such spots for him to make $2 mil.
Im not sure she would command that much per spot / campaign when she is not a pro/olympic athlete. With the Gatorade deal, I wouldn’t be shocked if she is approaching $1 mil in total income…but some of these deals occurred before CY 2023 anyway. In any case, I’m sure she has a healthy six figure sum in the bank.
"pretty popular Youtube personality" does not equal generational player who is a meteoric force in shaping the future of their sport.
But the real question is: Did she meet Taylor Swift?
Based on those sponsors and her exposure, it should be at least 5m. Far far more than any other women’s basketball player. But she signed early and may not have had the best management. I am sure Hy Vee is getting its money’s worth.
Also, it’s a bit of a paradox. She doesn’t have the social media following of an Angel Reece who blew up after taunting Clark. But her TV exposure and attendance exposure are light years ahead of Reece. There are a shitload of 8 tickets to the Jacksonville at LSU game still available.
i think whatever Nike does with the shoe will be huge as well. They need to hit a home run and already have interesting templates with the Kobe shoes.
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The full text of the tweet:
Caitlin Clark is the ONE athlete in college sports this season, regardless of sport, who is MUST see in person. There are plenty of teams who fans want to see, but Caitlin Clark is the ONE college athlete fans covet for autographs/photos no matter where Iowa women's basketball plays. No other athlete in 2023-24 is in that much demand.
Caitlin Clark is the ONE athlete in college sports this season, regardless of sport, who is MUST see in person. There are plenty of teams who fans want to see, but Caitlin Clark is the ONE college athlete fans covet for autographs/photos no matter where Iowa women's basketball plays. No other athlete in 2023-24 is in that much demand.
