GSUSA went through a rebrand as it approached its 100 year anniversary, leading into 2012. Cookie boxes of course got a refresh. The front of the box is pretty consistent with the previous iteration. The big change is the back, which is intended to be used as an alternate front. You have no idea how much the old blue hairs struggled to accept putting a sash on the cookies. Lol.
I'm 45. Was the Creative Director ushering the transition into the new branding. The cookie box design is a reflection of the cookie sales campaign I conceived and designed, which, in short, made the cookies the actors, featuring them as a force for good. "Every Cookie Has a Mission" billboards, posters, newspaper ads, PSA video and radio, etc. I think you can still find some of this crap online.
Yeah it's still out there, hell I think some of it still being used. Here's the long form video PSA: