Kind of a bittersweet day. I.m.o the best thing for Iowa is Wiscy to win. Yes, they are a Rival, and going to the final 4 will obviously help them nationally. The net gain for Iowa is still greater if Wisconsin can win today and win atleast 1 playoff game. It would completely eliminate the "b10 west is weak" talk that comes up every year. As a program they won't allow Wisconsin to become exponentially better than them.