Honda-Nissan-Mitsubishi merger to create 3rd largest automaker official

[NorthernHawkeye]

Honda-Nissan-Mitsubishi merger to create 3rd largest automaker official

It's really happening: Honda, Nissan, and Mitsubishi are joining forces to operate together under a single holding company, in a bid to stave off fierce competition around the world.

newatlas.com

 

[goldmom]

Don’t mess with my Acura!

 

[The Tradition]

I don't understand what Nissan or Mitsubishi would add to Honda.

 

[hawkeyetraveler]

I don't understand what Nissan or Mitsubishi would add to Honda.

I’m going out on a limb here but the investment required for automated driving, EVs and other advanced technologies is such that they will have much better unit economics by spreading some shared development costs. I’m guessing they looked at what it will take to be cost competitive with Tesla and realized they are screwed without better scale

They could do that as a joint venture, but having done those types of deals myself they always have an incentive issue. Easier to just be one company.

 

[LBoogie28]

I don't understand what Nissan or Mitsubishi would add to Honda.

The Cube.

 

[mnole03]

I don't understand what Nissan or Mitsubishi would add to Honda.

Mitsubishi made pretty decent powertrains. Nissan made some good vehicles, and would provide a better entry point to the truck market.

The biggest value add I can think of would be in the third world.

 

[DogBoyRy]

I don't understand what Nissan or Mitsubishi would add to Honda.

Nissan has some decent production facilities in Uk, US, etc.