No matter what conference you play in, when you're at the top, it hurts your SOS because you have all the other teams losses and you can't play the top team. When you're at the bottom, your SOS looks awesome because everyone got Ws against you, and it's one less bottom feeder to weigh you down. Iowa will play 11 Power 5 teams during the regular season. Oklahoma State and Baylor will play 9, and one of them is Kansas. Herbie was right, the committee is not going to set the precedent that scheduling a bunch of daisies in your non conference is acceptable for a team that is competing for a National Championship.