Of course if you are really incompetent enough to need some agency to take you to a bowl game you deserve being gouged by these flea bags
I can see the advantage of people wanting to go on the official tour. If someone has not been in NYC before it can be somewhat intimidating. I have been there probably 20 times both business and fun and to me its no big deal. But if you don't know where to stay and how to get where you need to go well I can see why some people choose the tour. I certainly would not criticize them for doing so.