Unbiased opinion from someone who has worked in corporate communications/marketing for 20 years ... I think the video is decent.
My one suggestion is ISU needs to stop marketing this "Enter the Storm" ... It really has no tie to anything ... I know they play the siren (or at least they used to), etc., but it's really sort of a cheesy overall marketing approach ... It could be better ... but playing a siren and showing clouds and lightening in marketing ... no .. I think it could be a cool concept but the way ISU markets it .. it seems more like a cheesy gimmick ...
SIdenote: My understanding is this video was made by a student and he only had about 5 players to work with who were around this summer. So for the student, well done ...