University of Illinois was looking at adding a men's ice hockey program but had to scrap the idea because they are running a $300 million deficit in their athletic department. Contrary to what people believe these ADs don't have as much money as you think.
The NCAA requires D1 schools to offer 7 sports for men and 7 for women or 6 men/8 women. At most schools, only the football and men's basketball programs make any money (baseball, hockey, and wrestling do at some as well), so there are 12 other sports that lose money that the AD has to pay for. Not only that, Title 9 says that the school has to offer those revenue losing women's sports equitable support, meaning coaches, facilities, etc. It costs a ton of money to pay for these sports, their scholarships, coaches, facilities, travel, etc.
You think the football and basketball players aren't getting their fair share, point your ire at Title 9.