Agree. The “ignore” feature is a powerful tool and drastically underutilized.
Yep, it has worked very well for both Kemp and DeSantis, and Trump voters have been more than willing to vote for them despite Trump's attacks.
Being full on anti-Trump, as the defining feature of your political character, is an absolute non-starter. For a lot of reasons.
That should not be confused with accepting that Trump is some kind of ultimate king-maker/king-slayer for Republicans, as he has proven not to be, particularly in Georgia.
Trump has his hard-core cultists that it's Trump or nothing. But the majority of Trump
voters, even those who feel positively about him, are very open if not partial to other candidates, even if for no other reason than political self-interest - he's a losing proposition in an eminently winnable race.
The problem is that the cultists, who don't care at ALL about Republicans actually winning elections, are a big enough block to win the primary, and fairly easily if there are enough candidates splitting the non-Trump vote.
The key will be how quickly it boils down to a Trump vs DeSantis primary. If it gels that way fairly quickly, I like DeSantis' chances. However if we get a repeat of 2016 with 5-6 no-hope Trump alternatives late into the process, Trump has a pretty good path.
Money is going to matter, and Trump is going to find the money a lot harder to come by this time. DeSantis has a pretty big war chest and it will continue to grow. I actually think Trump is going to bristle at the costs of running this time around without some of the bigger mainstream donors he had last time. He's down to basically his grifter ecosystem, and his own money, and I think we know how he will feel about spending his own money. There's already lots of stories about him running a "stripped down, more efficient and focused" campaign this time.
But if he hangs in with a clear path to victory in a crowded primary, some of that money will start coming back in.
I also think he will be hurt by less free advertising by the media. They've already moved in large part against DeSantis, Trump isn't going to get the 80% of the airtime he got in 2016.