With all the money in college sports, NIL is only fair and reasonable, and it should have come along much sooner. So the problem isn't NIL, it's that it has come without any regulation. There needs to be a national set of rules defining what is acceptable and what isn't. It's anarchy now, and that obviously isn't fair or reasonable. I know the NCAA has washed its hands of NIL, but somebody has to establish rules and have the ability to enforce them. And because NIL applies to all college students, not just athletes, perhaps college presidents should get together and establish the rules and be responsible for enforcement.
With media companies and advertisers and others making millions and billions off college sports, it's only fair that the athletes who make all that possible share in the revenue. But the NIL process now is severely flawed. The sooner that is rectified, the better.
With media companies and advertisers and others making millions and billions off college sports, it's only fair that the athletes who make all that possible share in the revenue. But the NIL process now is severely flawed. The sooner that is rectified, the better.