The gulf between Iowa and Iowa St is as one sided as its ever been outside of Walden/Criner years. Iowa is winning at a 70% clip the last 10 years including 3 straight (and heavy favorites for the 4th straight at Kinnick), Iowa is averaging 8 wins per year vs 4.5 per year for the Clones, and Iowa has a 41 year streak of sending at least one draft pick to the NFL, ISU has none for the last FOUR years among other things like facilities and revenue, which is likely to double up ISU’s as we will be in the 150-160 million range next year.
ISU has a decent coach (for now) and is recruiting in the mid forties which is good for them. They can reasonably hope to raise their lot in life in the lowly Big 12. Fortunately for them, the Big 12 has become a bit of a smaller pond as the bigger fish have left and 8 of the teams in the league are smaller commuter schools without great alumni fan/revenue support.
However, there is some harsh news in here as well - ISU has never shown that it has the wherewithal even temporarily to support a football program at a high level. ISU is spending less than half the money that the top 25 schools average for coaches and even less on facilities, food, and support staff. Iowa St has never cracked 85 million in total revenue for a year. Iowa State hasn’t played a guarantee game for an FBS opponent for a long time if ever- because the cost to buy a game doesn’t make financial sense for the university - meaning they clearly have a sense that there isn’t pricing power there for them for the suites and club seats or even season ticket packages to buy a game like that.
Iowa St won’t be ever sustainable until they can offer ALL of that. And before you even say it, ISU trolls, enrollment doesn’t even register on the scale in CFB. Enjoy this brief period in the Campbell era - before you know it he’ll be gone to greener pastures and ISU inevitably will be in a non power league as Texas and Oklahoma will leave (the remainder of the league is essentially worth the same as the teams in the American conference).