It appears some of you guys have zero understanding of carriage fees and how and why Delany was able to add Rutgers and BTN to cable fees.
I hoping you guys aren't representative of Iowa fans knowledge base.
Big Ten media rights generated roughly $28MM/school the year before Rutgers and Maryland were added. Now they are pushing $60MM and going higher in the next deal. A lot higher. Why? Because of the biggest market in the world being added and the ability to monetize that via carriage fees.
This isn't rocket science guys. Take 15 minutes and educated yourself.
Here's a hint. It doesn't matter how many people do or don't watch our games, though you'd be surprised how well do in our DMV- the biggest one in the country.
Most of us understand this. It's always been about the market.