There are numerous factors that go into making a college decision each unique to the prospective student. Campus and city is indeed one of those but so are preferred major/program, proximity to home, friends/family at school, size of school, clubs/organizations/greek life. For student athletes the list of factors is much longer with additional considerations like playing time, development, relationship with coaches, team travel proximity to family, facilities, culture, winning games. Each student or student athlete will value and perceive these things differently. These debates over Ames being a craphole and Iowa not having a campus are silly and both untrue in their own right.