I don't think turning Ben into a cartoon character is the best idea. I am all for him dressing how he sees fit.
With students we have a seating issue and a transportation issue that I believe can be fixed. Free Carver transportation to/from the game on Carver only busses back and forth. Beth needs to figure out the student seating as that needs to be a part of the "pitch" to the students.
I am not educated on the price of student tickets but I would say whatever they charge if you get season tickets the price will not change while you are a student. Hell, show your season ticket pass and you get a slice of pizza and coke free as well. All sorts of things can be done.
My guess is Ben will be doing his best to connect with student body, dorms, frats, players visible, etc. Sell the transportation...sell the pricing...sell the seating. Huge tip-off event at the Ol Cap a day or two before the first game.
Bottom line is let Ben be Ben.....if he is just like his first press conference, the students and every Hawk fan will take to him big time!