How long of a time frame we talking about here? I think they can have more than 9 wins in the regular season. Go back 20 years, Texas, Oklahoma, Texas A&M, and Missouri were replaced with Arizona, Arizona St, Utah, BYU, Cincinatti, Central Florida, Houston.
I like their chances a lot better now, especially since recently they have been close to the ceiling you’ve set for them. They’ve upgraded facilities, I’m not sure their fan base has been larger, they have name recognition with as many guys as they have succeeding in the NFL.
I would say their trajectory is trending positive.