Makes zero difference. 50 million in Big TV money flowing in offsets any small attendance decline. This is why the north end zone is being done - we have more money than we know what to do with.
If you can't read that fine print, the important part: Big Ten distributions are projected to increase from $36.3 million to $51.1 million next year "due mostly to a new conference television agreement." And because this isn't the Longhorn Network but the Big Ten, that means Iowa is also projecting $51.1 million from the conference.
The most recent USA Today data, from the 2014-15 academic year, indicates that Iowa's total athletic revenue has hovered around $105 million since 2013, so we're looking at a 14 percent increase in athletic revenue on television alone. Iowa's total rights and licensing will now make up more of its revenues than all other sources combined. That $15 million increase covers Iowa's total scholarship bill for all sports, with enough left over to take care of whatever legal settlements Gary Barta has rung up in a typical year (he'd be just a couple million short this year, and
it's been a banner year for legal settlements). It's an enormous windfall made possible because we now have to play Maryland and Rutgers.
BREWSTER'S MILLIONS
There are two potential problems here. In the short term, The University of Iowa is still a non-profit and needs to spend its money, and we're running out of things to spend the money on. Kinnick Stadium is nearing the end of a complete renovation began more than a decade ago with the new press box. Football has a gargantuan practice facility. Carver Hawkeye Arena has also been renovated, and practice facilities for basketball and wrestling are complete. Rowing has a boat house. Golf has an indoor driving range. Swimming and diving got a new pool. Baseball probably deserves more than new artificial turf, but at least it's something. There is only so much Iowa can do with facilities before it turns into "Alabama has a waterfall in the football complex" level grandiosity.