I was simply saying Rawlings goal, or his wish, is to have degrees not looked at as commodities but I do believe that is exactly what they are and ultimately should be. A more focused curriculum that directly applies to the career an individual wishes to obtain once they are finished.
Things like reading, writing and communication are things that apply to any career. I personally believe these things are learned by the time an individual graduates high school, or rather should be learned by then.
To incorporate them at the college level seems overkill to me. That is not to say I believe most college students have a good grasp on the English language and write well. I have seen papers turned in by college students and the spelling and grammar is unbelievably bad. That, however, is more of an indictment on the K-12 system. They should have much better skills when they graduate from high school.
So, I guess my plan would involve overhauling the K-12 educational system to better educate students and have them prepared when they graduate. This would require a lot of money and I don't even know if it's feasible. You would need to raise teacher salaries substantially. With the current salaries being offered, only those that are passionate about education are going to go into that field. You are not going to get highly intelligent people that could make a better living doing something else to go into teaching and those are the people you need there.
Once you overhaul K-12 and have individuals graduating with reading, writing, communication and learning skills, you change higher learning to a more career minded focused curriculum. More like trade schools.
Structural engineers go to a program focused on that. Business/Management students go to a program focused on that, etc, etc.