I'm going to piggyback on Scott's post and raise him just a little. But really, I'm just splitting hairs while also stressing an important part here.
Here's that video with Brad talking on NIL changes and how he thinks Iowa stacks up in the B1G and against others.
Video Podcast Title: HawkCast - BRAD HEINRICHS: CEO of SWARM Talks Transfer Portal, Changing NIL Landscape
@54:37 Brad states, "We got two sides of this right so we've got the Swarm Inc [Corp NIL] and the Swarm Collective [Charity NIL]. Anybody that's evaluating us isn't ever going to know really what we are because they're only going to see a collective piece. You know they can look at our form 990 and have a pretty good idea what we have on the collective side. They're not going to see the Inc side and that's a that's a the corporate piece is a big is a pretty darn big piece right. So you know and and there are other uh programs that have the same thing as well and so it's I guess what I'm saying is that I am I that my answer is is an opinion it's not necessarily a fact if that does that help kind of like you provide the caveat."
Found 2022 and 2023 990s, but no 2024 yet.
Since 2013, the IRS has released data culled from millions of nonprofit tax filings. Use this database to find organizations and see details like their executive compensation, revenue and expenses, as well as download tax filings going back as far as 2001.
projects.propublica.org
Since 2013, the IRS has released data culled from millions of nonprofit tax filings. Use this database to find organizations and see details like their executive compensation, revenue and expenses, as well as download tax filings going back as far as 2001.
projects.propublica.org
@55:19 Brad goes on to say, "So women I think in women's if specifically with women's basketball I think we're near the top of the Big Ten. I think we are, you know Lucy Olsen was the biggest portal player in the off season okay. And I I think there were only three or four programs that could have afforded her, her and we're in the mix for her and we were one of those so one of those handful. So I think we are in the pantheon of NIL for women's sports, women's basketball anyway, I think that we are we are we are not taking a back seat at least. We weren't last off season. Now are could things be happening around us for other you know in collectives for women's yeah. Could be it also could be that that there is other teams the Big 10 with maybe more money that just want to know part of that. You know I don't know. But I think that just from the you know from um from that portal off season kind of got the impression that there were there, we're really, we we're in pry we're in pretty Tall Cotton um as a program from the from the standpoint of other kids looking at us and also from the ability to to afford a pretty pretty highly sought-after player um so that's there's women's basketball."
What did Brad say here?
1) Quote, "They're not going to see the Inc side and that's a that's a the corporate piece is a big is a pretty darn big piece right."
2) This is where I'm going to raise Scott just a little. Quote, "... Lucy Olsen was the biggest portal player in the off season okay and I I think there were only three or four programs that could have afforded her ..."
This question is not towards Scott as I'm agreeing with him. This question is to all of us. Do you really think only B1G teams were fighting for Lucy in Brad's reference to only 3 or 4 schools? I surely don't. Just to give you an example rumored to be happening just now. It's reported that we're in the mix for Gal Riviv. The other schools involved are not just B1G schools. UNC and Miami (FL) are also being rumored. So why would anyone think only B1G tens are what Brad is talking about regarding Lucy? The point is Brad is mixing two areas of reference here. One is at the B1G level and the other is national level. His answer applies to both of those areas. Yes, we're not ever going to be at the very top because of the Corp NIL (which in all likelihood is the largest part of any teams NIL program).
Lucy Olsen is more than just a "success story." It's at what level you're a success that counts just as much if not more. To me, cutting it at just the B1G level is not good enough. If you noticed, no B1G made the NATTY this year like the last 2 years. We've got to bring the NATTY back again at the national level not just the B1G tournament and conference title.
@BraydonRoberts5 and I did a piece on this forum what we believe the Charity NIL + Rev Share NIL could possibly look like for WBB this season. We basically arrived at the same ballpark figures. He arrived at ~1.4MM while I ranged it from $1.3MM to $1.5MM. However, I've come to the conclusion it's most likely more, maybe even closer to $2MM. Mind you this doesn't include point #1 above which is the pretty darn big piece in Corp NIL alone.
You can find that exchange here:
Where do I find that? I’d like to listen. Or read it. Whatever it’s on. Lol Guyton will be a key player next year as will Mallegni. It doesn’t make sense they would transfer but I know anything is possible.
iowa.forums.rivals.com
From my count, 29 schools get this $20.5 salary cap to work with for revenue sharing. We're in the top 92% of Rev Share already. Although, 13 of those 29 are in the B1G.
"Schools will have $20.5 million to share with athletes. Most were planning to break it down as follows:
75% football
15% men’s basketball
5% women’s basketball
5% divided by the remaining athletes"
"This is big for Iowa. Essentially a 20 million new expense line item on a budget that had a 2.4 million surplus in 2024. The new B10 rev share must be the ticket."
Will this surplus come into play for WBB also? I'm hoping this is true and it's NIL related, but I have no idea how much credit to give to this report or any at all.
That 5% for WBB is likely going to be the minimum Beth and Jan use for the Rev Share portion. I'll explain that next.
1) That's 5% Rev Share ($1MM minimum, suspect it's going to be more) +
2) Charity NIL (~$400k+ to ~$1MM) +
3) Corp NIL (? pretty darn big piece so who knows this amt)
Now this is going to get into the other component of this. That includes both Beth and Jan (and other admin).
Goetz said as much in a late-December sit-down with the Des Moines Register, that she knows Iowa is competing for top-20 national recruits and can’t afford to lose the momentum created by the Caitlin Clark phenomenon. Women’s basketball ticket sales exceeded the men's for the first time ever in FY2024, and every seat was sold in Carver-Hawkeye for 2024-25. Goetz would be irresponsible to risk throwing that momentum away by short-changing Jan Jensen’s women’s program."
The Iowa athletics director has to respond quickly to the Darian DeVries fallout and deliver on an NIL package.
www.hawkcentral.com
Do you think Beth or Jan wants WBB to backslide? Since, they're both woman, I'd say they're even more invested in growing WBB more so than Bluder did.
Do you think Beth or Jan wants WBB to backslide on their watch? Think a lot of people will come after Beth with a backlash of not taking advantage of CC's momentum/goodwill bestowed upon the University.
Why? "Goetz would be irresponsible to RISK throwing that momentum away by short-changing Jan Jensen’s women’s program."
I'm pretty sure Jan is drumming up Corp NIL and Charity NIL where she can to land these Top 20 - 30 recruits as well. Don't think either one of them want to end up with egg on their face.
This is why I believe Beth will to put more than 5% Rev Share into WBB to compete against the other 13 B1G schools who also get $20.5MM to divvy between its sports programs. Either that or they're banking on Corp NIL to step up more or a combo of the two.
At the same time, we also have to realize we do not have the seemingly unlimited resources of an Oregon (Phil Knight of Nike), TCU/Texas/OK (oil billionaires) or even UConn (insurance magnets).
So in the end this is what Scott is saying. We're not going to be at the most elite level of NIL. However, we're not no where near doing any bottom fishing either. I'll take it that we're as Brad says it, we're in some pretty tall cotton.
Btw, I expect Brad, Jan and Beth to collectively back up their own words this portal season and for 2026+ recruits starting on Monday April 7th (House Rev Share Settlement Approval Date) and beyond. We shall see how this pans out on whether we have the right leadership in place to grow WBB into the elite status that we're so close in attaining coming off of 2 recent back-to-back NATTY runs.