President Biden scraps 'Bidenomics' after slogan falls flat
WASHINGTON ― Last June, in what the White House envisioned would be a
turning-point speech in Chicago, President Joe Biden
introduced a new slogan aimed at selling an economic revival.
The mantra
was "Bidenomics." And on this day, the word was plastered everywhere: flanking Biden on massive blue signs as he talked up an improving economy, across the base of his lectern, and draped down the walls of Chicago's historic post office where Biden spoke to a couple hundred supporters.
But over time, all the "Bidenomics" talk has disappeared.
During a recent campaign swing this month in Pennsylvania − in which Biden made three stops and sought to contrast his economic agenda with former President Donald Trump's − Biden never mentioned the term "Bidenomics." Nor did he utter the phrase during separate addresses to
electrical workers and
builders unions over the past week.
Or Thursday in Syracuse, N.Y., where he announced more than $6 billion in subsidies for two microchip factories.
The White House concluded that too many Americans didn't know what "Bidenomics" meant. Congressional Democratic candidates and party activists never embraced the label as they work to overcome the president's low approval ratings to win back control of the House.
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