The largest TV audiences in WNBA history:
(1) 5.04M: June, 1997, the first day of play, Liberty vs Sparks
(2) 3.59M: June 1997, second day of play, Sting vs Mercury
(3) 3.44M: July 20, 2024; WNBA All Star Game
The previous record for a WNBA All-Star Game was
1.44 million for the 2003 game on ABC, the first to air on broadcast television.
Last year’s All-Star Game, which also aired in primetime on ABC, had 850,000.
The WNBA All-Star Game easily outdrew the NHL All-Star Game on ABC earlier this year, which aired in the afternoon (1.40M), and also comfortably topped the NASCAR All-Star Race on FS1 (2.57M). The other three major all-star events ranked higher, with the
NBA All-Star Game at 5.40 million, NFL Pro Bowl Games at 5.79 million and last week’s MLB All-Star Game at 7.44 million.
The WNBA All-Star Game delivered the league's largest audience since its opening weekend of play, scoring more than three million viewers.
www.sportsmediawatch.com