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Aunt Jemima now Pearl Milling Co.

They are dropping everything? including the brand name which certainly has "connotations."

I presume they will hire a high-priced consulting firm to develop the new name and the associated product launch/marketing strategy, but allow me to suggest a new name.

I would change the name to "Aunt Becky" and I would develop an image based on the most wholesome TV actress out there: Lori Loughlin.


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Lori represents a completely underutilized name or brand and she is currently unemployed. Her likeness on the package could be a home run.

Additionally, (other than being married to an Italian), Miss. Loughlin is absolutely free of any cultural biases. She is as culturally appropriate as apple pie. The only thing working against her is a blemish on her criminal record and that sort of thing is happening to everyone these days.

And should anyone object that the name is too "white," consider this: Rebecca, or Rivka in Hebrew, was the second matriarch of the Jewish nation. Although she grew up among pagans she remained righteous and pure. ... and Jewish connotations should be acceptable, right?
 
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Eh, it's the "find the racism" game a lot of people have been playing for a while now.

I'm fine with some of the conclusions reached after playing a round of that game. I don't think Jemima has to persist on a syrup bottle. If people look at the image and see black mami from a racist era bygone, so be it.

I just wish it were a more thoughtful exercise. At times it borders on becoming a puritanical conquest. That's not alright. Without proper consideration for context and subjectivity -- all the sorts of considerations a good liberal arts education would give you. That's not the right way to do it.
 
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If the best porn you could find scrambled was Cinemax, that’s a pity. You never experienced the joys of the Spice Channel as a teenager. The old TV in my teenage man cave didn’t really scramble the picture or audio either. Just made it black and white, a hum in the audio, and narrow bar along the side. It was like jerking it to an avant-garde film.

I knew you had an artistic streak!
 
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They are dropping everything? including the brand name which certainly has "connotations."

I presume they will hire a high-priced consulting firm to develop the new name and the associated product launch/marketing strategy, but allow me to suggest a new name.

I would change the name to "Aunt Becky" and I would develop an image based on the most wholesome TV actress out there: Lori Loughlin.

de344bb8-2085-40a3-9e4c-a1526a2fbcca.png


Lori represents a completely underutilized name or brand and she is currently unemployed. Her likeness on the package could be a home run.

Additionally, (other than being married to an Italian), Miss. Loughlin is absolutely free of any cultural biases. She is as culturally appropriate as apple pie. The only thing working against her is a blemish on her criminal record and that sort of thing is happening to everyone famous these days.
Cargill High Fructose Corn Syrup doesn't have the same ring. Their roaches would be pissed tho. Do they get a share?
 
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Watch out quad cities

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Whitey is a common nickname for a white man or boy with very, very blond, almost white hair. Usually Scandinavian background. Whitey Skoog. (betcha don't remember him) Doesn't count, IMO. I think this guy from Moline says he is one. Lotsa Scandinavians in Moline and Rock Island. How about Sharm?
 
Whitey is a common nickname for a white man or boy with very, very blond, almost white hair. Usually Scandinavian background. Whitey Skoog. (betcha don't remember him) Doesn't count, IMO. I think this guy from Moline says he is one. Lotsa Scandinavians in Moline and Rock Island. How about Sharm?
It most certainly does count. Whitey is a derogatory term used by blacks towards Caucasian’s. It is offensive.
 
Whitey is a common nickname for a white man or boy with very, very blond, almost white hair. Usually Scandinavian background. Whitey Skoog. (betcha don't remember him) Doesn't count, IMO. I think this guy from Moline says he is one. Lotsa Scandinavians in Moline and Rock Island. How about Sharm?

Whitey’s Ice Cream was established in 1933 in Moline, IL by Chester “Whitey” Lindgren, who received his nickname due to his white-blonde hair.

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Whitey hired Bob Tunberg at 15 years old and over the years Whitey and Bob became close friends, eventually leading Bob and his wife, Norma, to purchase Whitey’s Ice Cream in 1953.
 
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They are dropping everything? including the brand name which certainly has "connotations."

I presume they will hire a high-priced consulting firm to develop the new name and the associated product launch/marketing strategy, but allow me to suggest a new name.

I would change the name to "Aunt Becky" and I would develop an image based on the most wholesome TV actress out there: Lori Loughlin.


de344bb8-2085-40a3-9e4c-a1526a2fbcca.png


Lori represents a completely underutilized name or brand and she is currently unemployed. Her likeness on the package could be a home run.

Additionally, (other than being married to an Italian), Miss. Loughlin is absolutely free of any cultural biases. She is as culturally appropriate as apple pie. The only thing working against her is a blemish on her criminal record and that sort of thing is happening to everyone these days.

And should anyone object that the name is too "white," consider this: Rebecca, or Rivka in Hebrew, was the second matriarch of the Jewish nation. Although she grew up among pagans she remained righteous and pure. ... and Jewish connotations should be acceptable, right?
Coincidentally, "Becky" is a pejorative term for a white girl, derived from the infamous Sir-Mix-A-Lot video.
 
Look at what I was quoting. Nancy Green was one of the first black female product endorsers, and she became a millionaire doing it. She participated in the endorsement much the same as Lebron, MJ, etc. today.

So who am I to tell Nancy Green, a black woman, what she should and should not endorse and call her out for being a negative "stereotype"? Who is to say that 100 years from now people won't see MJ's "Jumpman" logo as a negative stereotype that implies black people are only good at sports and should be considered a racist symbol?
Oh. Well, if you were quoting someone I don't know who it is, but they are probably someone not capable of productively adding to a discussion.
 
Coincidentally, "Becky" is a pejorative term for a white girl, derived from the infamous Sir-Mix-A-Lot video.

I thought it was a good idea. I sometimes think I am lost in the 1980's and other times the 1950's. I never think of myself as being lost in the age of Rap Music. ... I guess I owe you a thank you for saving me from mailing my letter to General Mills. Those product development guys would have had a good laugh at my expense.

I am now familiar with the "infamous" Sir-Mix-A-Lot video.
 
Maple syrup is a northern, mainly Canadian product. How did it get associated with southern slavery in the US market?
Us southerns grew up sometimes using karo corn syrup (im not a fan) or honey (i am a fan). The fake maple and real maple probably didn't come down until the population boom in the 50s and 60s. My grandmother wouldn't flinch at pouring karo or reduced, sugared peaches on top of our pancakes. And you haven't lived until you've had a fresh baked honey butter biscuit for breakfast.
 
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That shit is poison anyway, it’s killing people. BLM is solving problems that actually exist for once.
 
Seems I met Aunt Jemima at a grocery store in Pella one Saturday when I was about 10 years old. She was serving FREE pancakes and syrup for a promotion!
Imagine FREE STUFF in a Pella, Iowa....back when Ike was President! And you guys think AOC and her socialist friends invented “free stuff”!
 
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