Of course that’s true, but nobody can afford to fall behind in football and if the total revenue-sharing amount is capped at $20m and if roughly $14m goes to football, there just isn’t that much left to work with for the rest of the sports.My understanding is the B1G came up with its own level of revenue sharing. There is nothing constraining Big10 to only do only $3.2 million to MBB other than that is the number the Big10 athletic Directors decided they needed to be competitive and still fund other sports. That number seems likely to grow given what Big East is intending to spend
The B1G is the king of Sports media TV rights revenue. The link I see says the BIG10 Media rights for MBB are worth about $10.8 million/yr and the SEC and Big East are in 2nd and 3rd place at $7.8 million and $7,2 million. The big difference is the Big East plans to fund NIL at a level that is much higher percentage of their TV money and B1G is funding NIL at roughly 1/3 of MBB TV revenue money.
Per AI:
The Big East is expected to lead all conferences in revenue-sharing money for men's basketball, allocating $5.7 million per school, followed by the ACC ($4.4M), Big 12 ($4.3M), Big Ten ($3.2M), and SEC ($3.1M).
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How does the the Big East TV contract compare to other power conferences?
Where does the conference’s newest deal with FOX, NBC, and TNT put it relative to its peers in high major basketball?painttouches.com
From what I’ve read, it’s sort of a struggle for Iowa just to get to that $3.2m level for MBB because we want to generously fund WBB and other things. There was an article about it by Leistikow recently.