I would venture to say there are a lot of high level conversations going on right now and I would assume the participants are of course Caitlin, but also the tv networks, the NBA, Iowa and the NCAA. Caitlin is the unicorn that women's basketball has been waiting for. She is Bird/Magic, Jordan, Kobe, and Lebron all rolled up into one. Not only is she great but she is also white, straight, knows how to speak and does everything right off the court. She doesn't have tattoos and she looks like a normal all-american type of girl. Those traits allow her to be relatable to so many demographics.
Before we start debating what I said, think about it first. This has nothing to do with equality or racism or feminism or sexism. Zero. While you can make rules and laws to make certain things happen, you can never make a rule or law that makes somebody like someone. What made those greats I mentioned above is that they had/have wide appeal and they elevated their sport. If Kobe was Kobe in every sense but it was known he was gay, I would bet my house his popularity would have suffered greatly. If Bird was covered with tattoos and had a gold grill he would not have had the appeal he had. Magic and Jordan had billion dollar smiles and that was just as important as their games. The majority of sports fans are white men, like it or not, and those white men are the ones that support the companies that provide the advertising for the networks and the endorsements and if athletes do not appeal to those white men there is no support. This is the real and ugly truth and the networks and the NBA know this more than anyone. So when a great, once in a generation, player comes along like Caitlin that can elevate an entire sport they are going to do whatever they have to in order for that to happen.