Nike is freaking brilliant

[ping72]

As brands gain and lose “coolness,” the fastest way for a brand to die is to be associated with young people’s parents. Converse were cool, then not, then cool again. Brands like Reebok and Fila used to be cool but aren’t anymore, etc.

Alienating old white people is the perfect move to make the brand desirable among their target market. Young people and minorities is where they make their money.

I bet they are laughing gleefully every time a 50-year-old white dude that was never to wear them again… That is exactly what they want. Becoming New Balance would be the death of them.

 

[GarryO37]

There’s young people cutting up their Nike apparel too. Believe what you want to believe. It’s an awfully bigoted statement.

 

[WorldSeriesChamps2015]

There’s young people cutting up their Nike apparel too. Believe what you want to believe. It’s an awfully bigoted statement.

I'm currently sporting a nike t-shirt. And very proud to. OP's mom also sports Nike, especially after she is wearing mine!

 

[GarryO37]

I'm currently sporting a nike t-shirt. And very proud to. OP's mom also sports Nike, especially after she is wearing mine!

And OP’s mom is wiping her face with my Nike shirt. It’s ok. She said she would clean it for me.

 

[WorldSeriesChamps2015]

And OP’s mom is wiping her face with my Nike shirt. It’s ok. She said she would clean it for me.

She must really like Nike!

 

[naturalmwa]

Make your shoes with slave labor; Americans can’t be bothered. Associate your shoes with promoting civil rights; Americans lose their minds. Great priorities we have here.

 

[bdcolt45er]

There’s young people cutting up their Nike apparel too. Believe what you want to believe. It’s an awfully bigoted statement.

Why would cut up something you already bought?

 

[WorldSeriesChamps2015]

Why would cut up something you already bought?

Because they are dumb

 

[BioHawk]

Why would cut up something you already bought?

So you can buy another pair! And then to express just how much you hate Nike's decision, you can cut up that pair too! And set this one on fire! That'll show em.

 

[thewop]

As brands gain and lose “coolness,” the fastest way for a brand to die is to be associated with young people’s parents. Converse were cool, then not, then cool again. Brands like Reebok and Fila used to be cool but aren’t anymore, etc.

Alienating old white people is the perfect move to make the brand desirable among their target market. Young people and minorities is where they make their money.

I bet they are laughing gleefully every time a 50-year-old white dude that was never to wear them again… That is exactly what they want. Becoming New Balance would be the death of them.

While I'm not sure I totally agree, I think you're direction is correct. They are getting people to talk about them. I said back when trump started saying dumb stuff on the campaign trail that he was basically sucking all the media time away from other candidates. This is free pub for Nike as people debate, push for boycotts (which won't stick long term even for those who disagree with Nike's position).

It's gutsy, and effective. Nike knew very well some people would hate their stance, but went for it anyway because there's upside as well.

 

[Rustys Dad]

I'm in my late 40s ... Honestly don't care about Nike's advertising. Under Armor is my go-to for workout clothes ... and I also buy Nike on occasion. What Nike includes in an ad doesn't impact my purchasing decisions whatsoever ...

 

[Menace Sockeyes]

There’s young people cutting up their Nike apparel too. Believe what you want to believe. It’s an awfully bigoted statement.

Garryan Brotherhood never misses an opportunity to earn up to his nickname. Creating any thread defending a young black dude is like throwing chum in the water for him to show up.

 

[GarryO37]

Why would cut up something you already bought?

Hell if I know. I’m not the one doing it.

 

[GarryO37]

Garryan Brotherhood never misses an opportunity to earn up to his nickname. Creating any thread defending a young black dude is like throwing chum in the water for him to show up.

You’re not trying very hard.

 

[Huey Grey]

There’s young people cutting up their Nike apparel too. Believe what you want to believe. It’s an awfully bigoted statement.

Sure, there are. I'm sure millions of Trump morons are cutting up their shoes this very minute.

 

[BrunoMars420]

I think the younger kids will be moving towards puma imo.

Look at the athletes and stars they are signing right now.

 

[GarryO37]

Sure, there are. I'm sure millions of Trump morons are cutting up their shoes this very minute.

People like you and Menace are the reason he is going to serve two terms. You know that right?

 

[CJ Beat Hard]

I'm in my late 40s ... Honestly don't care about Nike's advertising. Under Armor is my go-to for workout clothes ... and I also buy Nike on occasion. What Nike includes in an ad doesn't impact my purchasing decisions whatsoever ...

I dont work out so therefore can wear whatever

 

[Menace Sockeyes]

People like you and Menace are the reason he is going to serve two terms. You know that right?

No. Please educate us, professor!

 

[Huey Grey]

People like you and Menace are the reason he is going to serve two terms. You know that right?

Lol. Any real evidence beyond some tweeters trying to drum up business that there is large scale destruction of Nikes?

 

[Huey Grey]

This whole thing reminds me of the NWA record burn piles. NWA only got more popular after.

 

[GarryO37]

No. Please educate us, professor!

Spoken like a true Kirkwood teacher. How’s Comp going so far?

 

[GarryO37]

Lol. Any real evidence beyond some tweeters trying to drum up business that there is large scale destruction of Nikes?

Do you social media?

 

[Menace Sockeyes]

Spoken like a true Kirkwood teacher. How’s Comp going so far?

Still waiting... Let me remind you of the statement and you can fill in the blank: We will help Trump get elected _______________________.

 

[Huey Grey]

Do you social media?

Sure do. But I weeded out all the idiot Trumpers.

 

[GarryO37]

Still waiting... Let me remind you of the statement and you can fill in the blank: We will help Trump get elected _______________________.

Because you are out of touch with reality.

 

[Huey Grey]

Because you are out of touch with reality.

A few Trumpers are burning their own property and we're the ones out of touch with reality?

 

[GarryO37]

Sure do. But I weeded out all the idiot Trumpers.

Lucky for you, I’m not an intellectual coward. I have Liberal and Conservative friends. So I get to see all the reactions.

 

[GarryO37]

A few Trumpers are burning their own property and we're the ones out of touch with reality?

Yes you are. You aren’t even able to pickup that there are two different conversations going on in this thread.

 

[Menace Sockeyes]

Because you are out of touch with reality.

From a Trump enabler. That is absolutely rich. Just proof that perspective gets a little fuzzy when ones head is placed squarely up ones rectum.

 

[Huey Grey]

Lucky for you, I’m not an intellectual coward. I have Liberal and Conservative friends. So I get to see all the reactions.

Meh, I have better things to do with my day than keep fb friends who idolize a 5 year old.

 

[NoleATL]

How long until someone is physically assaulted by a Trump supporter for wearing Nike?

 

[Huey Grey]

How long until someone is physically assaulted by a Trump supporter for wearing Nike?

Trump supporters are pussies. They have to use cars.

 

[GarryO37]

From a Trump enabler. That is absolutely rich. Just proof that perspective gets a little fuzzy when ones head is placed squarely up ones rectum.

You must have gotten laid off.

 

[WorldSeriesChamps2015]

You must have gotten laid off.

I got laid by your mom last night!

 

[GarryO37]

Meh, I have better things to do with my day than keep fb friends who idolize a 5 year old.

So you’re willingly closed minded. Got it.

 

[Bro D]

Boycotts are dumb. I'll still wear their clothes even though this ad campaign is asinine

 

[ihhawk]

There are not many companies that would make political statements knowing that it can drop their stock price. They have to be prepared to feel the effect of consumer choice. If 8% of their customer get pissed off by this Ad, that will effect profit projections in a major way. People get fired for drops like this. To say that minorities and liberals will just make up the difference is naive.

Pappa John took a side and it hit the company hard.

 

[Huey Grey]

So you’re willingly closed minded. Got it.

I argue all day with you rubes, don't I? Why the hell would I want that crap in my real life?

 

[GarryO37]

I got laid by your mom last night!

Yeah she told me. She was really glad her husband came home to “get the job done” as she so eloquently stated.