Tory could not be "employed" in the United States?
No.
IOWA CITY, Iowa — When it came to profiting off his name, image or likeness (NIL),
Iowa punter Tory Taylor figuratively had the ball taken off his foot this summer.
As an international student, the Australian-born Taylor is restricted from profiting from his name, image and likeness. Without any incentive, the 24-year-old sophomore ignored any ensuing overtures that allowed his teammates to capitalize financially from their marketability.
“Honestly, it didn’t really bother me because I think it’s kind of a bit of a distraction,” Taylor said. “It was just something I didn’t really think about. A few people obviously reached out to offer me a few things, but it just didn’t really interest me because I feel like I could make the money eventually.”
But one of the conversations that piqued Taylor’s interest was with Raygun T-shirt mogul Mike Draper. When the NIL rule became fully implemented, Des Moines-based Raygun immediately signed Iowa State quarterback
Brock Purdy and running back
Breece Hall. With
Iowa’s reputation for punting and Taylor’s engaging personality, Draper thought there was a natural connection with his iconic T-shirt designs.
“There was just something about
Tory Taylor, personally, and the ‘Punting is Winning,’ kind of joke on Twitter, that we thought like, ‘This guy, as crazy as it sounds, the punter from Iowa, is going to be like the big NIL star,’” Draper said. “You’ve got to realize nobody’s going to become a millionaire off of one or two T-shirts. I’ve tried it with several thousand T-shirts, and it still hasn’t worked.”
There were plenty of worthwhile causes of which Taylor could attach his name, and Draper had a few ideas. After a few days, Taylor changed his mind and dealt with UI compliance officials to ensure he could lend his NIL for charity. Many of his teammates donate a portion of their NIL proceeds to the UI Children’s Hospital, including center
Tyler Linderbaum, who gave every penny of his $30,000 earnings to the hospital. Taylor called Draper and approved of a T-shirt design but preferred to find a small, specific organization to bring awareness.
Draper provided the perfect match for Taylor. Count the Kicks is a non-profit group formed in 2008 by five women in central Iowa who lost their daughters in the early 2000s to stillbirth or infant death. Among their goals is to encourage expectant mothers to have daily kick counting sessions during the third trimester of pregnancy. When the amount of time to get to 10 movements changes, it could signal potential issues. While the national figures on stillbirth remain stagnant, according to the organization, Iowa’s numbers have fallen by 32 percent since the group’s formation.
“He kind of suggested the Count the Kicks organization,” Taylor said. “It’s kind of ironic. I love the name.
“I thought, ‘Well, if we can sell a few T-shirts and donate a couple hundred bucks, then that’d be great. But it’s kind of taken off ever since.”
Taylor’s “Punting is Winning” T-shirt easily has become the most popular among Iowa fans. All three of LeVar Woods’ children have a version of it, and the special teams coordinator wasn’t sure if a fan made them or if they came from a store. Taylor’s portion of the total has exceeded $11,000 and continues to rise daily. Monday, Taylor donated a ceremonial check for that entire amount.
“We love that kicking connection that Count the Kicks brings and ‘Punting is Winning’ shirts,” said Kate Safris, one of five women who formed Count the Kicks. “Someone told me recently that they think there’s kind of a connection here, because we hope that moms don’t need to use Count the Kicks, right? We hope that they’re counting those kicks, and they don’t have to go to their doctors and tell them there’s an issue. But if there is, they’re going to be happy they had us.
“We kind of feel the way with punting, right? We hope we don’t have to punt; we’d like to go down the field and score every time. But if we have to punt, we want Tory Taylor.”
There’s a real-life value to Taylor’s message. Alyssa Shelby, an Iowa graduate, has worked as a nurse at UI Hospitals and Clinics’ mother-baby labor and delivery unit for eight years. Part of her responsibilities is to educate pregnant women about the importance of paying attention to their baby’s movements.
Shelby was 31 weeks pregnant in early August when she noticed her son was less active in her womb. With her knowledge base, Shelby opted for a hospital visit. Rather than wait, Shelby delivered son Liam that night via Caesarean birth. Liam spent about a month in the neonatal intensive care unit at UI Children’s Hospital, and the family saw The Wave from the 12th floor.
“It’s really emotional even
watching the fans do it,” Shelby said. “But to actually be on the other side of that window, knowing Liam’s a baby so he didn’t know what’s going on, but when he’s older to be able to explain to him how awesome that was. The hospital actually made them fake little tickets to the football game that day. It was very emotional.”
Tory Taylor with Liam. (Scott Dochterman / The Athletic)
On a display entering the Iowa City Raygun store, which is located just two blocks east from the Old Capitol’s iconic golden dome, are T-shirts featuring several Iowa players, including receiver
Charlie Jones, quarterback
Spencer Petras and now former running back
Tyler Goodson. There’s even one that reads “Thanks
Minnesota” in appreciation for the Gophers’ upset of
Wisconsin to send Iowa to the Big Ten championship game.
But “Punting is Winning” has its own Christmas ornaments to go along with the shirts. It also has its own life-saving story.
“I’ve always thought the neat thing about the store is having this connection to a community,” Draper said. “If you’re Tory, you’ve got this kind of permanent connection to Iowa City, no matter what happens. Yeah, I mean, it’s wild thinking that there will be at least one baby whose parents are eternally connected to a punter from Iowa. There’s not a lot of people who can say that for any position.”
Taylor partnered with a local non-profit that creates awareness and works to prevent stillbirth and infant death.
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