It does a lot more good than the cupcake FCS/MAC teams we schedule. There is nothing stopping Iowa from scheduling some tougher games. Michigan has already played 2 PAC-12 schools. Wisconsin put Bama on the schedule and LSU on there last year. Not necessarily. What it does do is allow Iowa to schedule games at home every year (FCS/MAC) and removes any scheduling difficulties due to having to travel to Ames to play before all of those 61,500 fans every other year. Financially, this is a win for Iowa.
The ISU-IOWA game only makes sense, especially as ISU's resources continue to grow. They get a good coach, and some decent recruiting and look out.
This has been the song and dance from Ames for way too long now. Take Iowa completely out of the equation and tell me how much better isu is or ever will be than Nebraska, Alabama, LSU, Ole Miss, Arkansas, Georgia, South Carolina, Missouri, Tennessee, Michigan, Wisconsin, UCLA, USC, Utah, Oregon, OU, Notre Dame or any other institution of your choosing. What makes you believe that a) isu will be able to get a "good" coach? Did not the current AD, fire the last "good" coach before a season had even concluded just so he could go out and find that next "good" coach? Do you now believe that with the direction the program has taken that "good" coaches will want to come to Ames and work for that type of administration? Recruiting? Please.
I see lots of fear from my fellow Hawks, and it's troubling.